Paid Marketing Manager - Global
At a glance
Mid-level General Marketing role at CoinPoker. Belgium, Benelux, BE.
Pay not stated Marketing Manager salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Launch and improve paid acquisition across programmatic, publisher, and permitted social placements in target regions
- Control regional media spend and use CAC, LTV, ROAS, and CPA to expand efficient traffic sources
- Adapt ads and landing pages with creative and product teams for local audiences and stronger conversion
- Keep regional campaigns compliant while maintaining tracking links, postbacks, and analytics monitoring
What you bring
- Show a record of scaling paid media across regional markets
- Know iGaming or crypto acquisition through DSP/SSP buying, crypto ad networks, push/native traffic, and publisher deals
- Bring technical skill in attribution, campaign tracking, landing-page improvement, and analytics tools such as AppsFlyer, Voluum, or Google Analytics
- Use English fluently or natively; additional priority-market languages are a strong advantage
- Have managed substantial monthly performance budgets against strict CAC and ROAS goals in restricted or gray-market jurisdictions
Who this fits
You’ll suit a hands-on, entrepreneurial performance marketer focused on global paid acquisition and regional growth. The role is fully remote with flexible working hours. You’ll need to work across markets with iGaming advertising restrictions and localization demands.
From the employer
Title: Paid Marketing Manager
Department: Marketing
Location: Remote
About CoinPoker
Welcome to CoinPoker, the innovative crypto-poker platform where advanced blockchain technology meets the thrilling world of online poker. At CoinPoker, we are revolutionizing the poker experience by offering fast, secure, and transparent gameplay. With recent substantial investment, we are poised to take over the online crypto-poker space and are expanding our team to support our growth.
The Opportunity:
We are looking for a data-driven Paid Media & Performance Marketing Manager to help grow CoinPoker’s paid user acquisition across key global expansion markets. You will be responsible for planning, executing, and scaling high-ROI paid ad campaigns across programmatic networks and social media advertising platforms while navigating market compliance and localization requirements to drive regional player acquisition.
Key Responsibilities:
Paid Campaign Execution: Design, launch, and optimize paid user acquisition campaigns across programmatic platforms, direct media buys, and compliant social channels in assigned target markets.
Budget & ROAS Optimization: Manage regional paid media budgets, tracking performance metrics (CAC, LTV, ROAS, CPA) to continuously maximize ROI and scale high-converting traffic sources.
Ad Localization & Conversion Rate Optimization (CRO): Collaborate with creative and product teams to localize ad copy, banners, and landing pages—ensuring culturally relevant, natively translated assets and optimal conversion funnels for local markets.
Market Compliance & Tracking: Navigate regional advertising restrictions surrounding iGaming; maintain tracking links, postbacks, and analytics tools to monitor real-time campaign health and funnel performance.
Highly Desired Knowledge and Experience:
Hands-on, entrepreneurial performance marketer with a proven track record scaling regional paid media campaigns.
Fluent/Native in English; proficiency in additional regional priority languages is a strong plus.
Deep expertise in iGaming or Crypto user acquisition via paid channels (DSP/SSP programmatic buying, crypto ad networks, push/native traffic, and direct publisher buys).
Strong technical background in campaign tracking, attribution platforms, landing page optimization, and analytics tools (e.g., AppsFlyer, Voluum, Google Analytics).
Proven track record of managing substantial monthly performance budgets and achieving strict CAC and ROAS targets in restricted or gray-market jurisdictions.
What We Offer:
Competitive salary and performance-based bonuses.
Opportunity to work with cutting-edge technology in the blockchain and online gaming industry.
Flexible working hours and the ability to work fully remotely.
A collaborative and inclusive team culture.
Professional development opportunities and career growth within a rapidly evolving company.
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