Marketing Lead Management Specialist
At a glance
Senior General Marketing role at Collabera. Boston · no salary stated · we estimate $122,500–$174,700.
Collabera has not published a salary for this role. The figure below is our estimate, not theirs.
Growth Roles summary, based on the employer's posting.
What you'll do
- Manage and rank requests from six field marketers across different product lines
- Clean, format, and prepare inquiry data in Excel templates for CRM loading and sales distribution
- Research, segment, and verify target lists for campaign execution
- Run the demo-scheduling tool for major tradeshows
- Log compliance workflows and retrieve data from HIMSS Analytics and the customer database
What you bring
- Use Excel confidently, including VLOOKUP, UPPER, CONCATENATE, IF, MATCH, and pivot tables
- Bring strong attention to detail and excellent customer-service skills
- Show academic excellence
Who this fits
You’ll suit a detail-focused, service-minded person who can support field marketing requests and correctly classify and route inquiries. The role is onsite in Boston and supports six field marketers across different product lines.
From the employer
Collabera is ranked amongst the top 10 Information Technology (IT) staffing firms in the U.S., with more than $550 million in sales revenue and a global presence that represents approximately 12,000+ professionals across North America (U.S., Canada), Asia Pacific (India, Philippines, Singapore, Malaysia) and the United Kingdom. We support our clients with a strong recruitment model and a sincere commitment to their success, which is why more than 75% of our clients rank us amongst their top three staffing suppliers.
Qualification Requirements:
· Candidate must be highly proficient in Excel with formulas VLOOKUP, UPPER, CONCATENATE, IF, MATCH; pivot tables
· Must be detail oriented and possess excellent customer service skills
· Demonstrated academic excellence
· Position will support the Field Marketing team with list management, targeting, compliance workflow and lead generation including downloading, capturing & processing inquiries from various lead generation portals, such as third party websites, webinars, tradeshows, and other sources.
Position Responsibilities:
· Manage and prioritize requests from 6 field marketers who generate demand for different product lines.
· Must obtain a basic level of product and organizational knowledge in order to classify & route inquiries correctly.
· This role is a critical enablement function for the team to execute at higher speed.
Responsibilities include:
· Assess, organize and format inquiry data in excel templates to hand off to Marketing Operations to load into CRM for distribution to sales
· Research, segment and validate target lists to be used in campaign execution.
· Manage demo scheduler tool to be used for major tradeshows
· Become a super user to log compliance workflows and pull data from tools such as HIMSS Analytics and our customer database.
Bonus Experience:
· Prior field marketing or campaign execution experience
· Prior experience with SalesLogix or Salesforce.com
· Experience using CRMs, marketing automation systems, email marketing tools such as Marketo and other contact databases such as Jigsaw or HIMSS Analytics
Qualification Requirements:
· Candidate must be highly proficient in Excel with formulas VLOOKUP, UPPER, CONCATENATE, IF, MATCH; pivot tables
· Must be detail oriented and possess excellent customer service skills
· Demonstrated academic excellence
To know more and apply feel free to contact:
Ujjwal Mane
ujjwal.mane(at)collabera.com
973-85-7557
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