Marketing Manager (RaF)
At a glance
Mid-level General Marketing role at Collabera. New York · no salary stated · we estimate $78,000–$138,750.
Collabera has not published a salary for this role. The figure below is our estimate, not theirs.
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll lead the strategy and delivery of the Refer a Friend acquisition program
- You'll set the testing approach, build the rollout plan, and guide program launches
- You'll shape the referral platform into a reusable loyalty and acquisition capability
- You'll create program and channel measurement so results stay visible and improve over time
- You'll use customer insight to make referral experiences relevant and engaging
What you bring
- You bring at least five years in marketing, ideally with digital and online/offline channel experience
- You have taken initiatives from initial idea through delivery and can manage projects with technical teams
- You can use data and customer insight to guide roadmaps and represent customer needs
- You communicate clearly with senior leaders and partners, including in presentations, and influence decisions
- You can work independently through ambiguity in a fast-moving, collaborative setting
Who this fits
This role suits a self-starting marketing project manager who can balance roadmap strategy, process design, test planning, and execution. You'll work with Customer Marketing, Acquisition, Technologies, Compliance, and outside vendors or agencies. The position is onsite in New York and is described as a contractor role.
From the employer
About Collabera:
Established in 1991, Collabera is one of the fastest growing end-to-end information technology services and solutions companies globally. As a half a billion dollar IT company, Collabera's client-centric business model, commitment to service excellence and Global Delivery Model enables its global 2000 and leading mid-market clients to deliver successfully in an increasingly competitive marketplace.
With over 8200 IT professionals globally, Collabera provides value-added onsite, offsite and offshore technology services and solutions to premier corporations. Over the past few years, Collabera has been awarded numerous accolades and Industry recognitions including.
• Collabera awarded Best Staffing Company to work for in 2012 by SIA. (hyperlink here)
• Collabera listed in GS 100 - recognized for excellence and maturity
• Collabera named among the Top 500 Diversity Owned Businesses
• Collabera listed in GS 100 & ranked among top 10 service providers
• Collabera was ranked:
• 32 in the Top 100 Large Businesses in the U.S
• 18 in Top 500 Diversity Owned Businesses in the U.S
• 3 in the Top 100 Diversity Owned Businesses in New Jersey
• 3 in the Top 100 Privately-held Businesses in New Jersey
• 66th on FinTech 100
• 35th among top private companies in New Jersey
http://www.collabera.com/about_us/accolades.jsp
Collabera recognizes true potential of human capital and provides people the right opportunities for growth and professional excellence. Collabera offers a full range of benefits to its employees including paid vacations, holidays, personal days, Medical, Dental and Vision insurance, 401K retirement savings plan, Life Insurance, Disability Insurance.
• The Sr. Manager/Manager Contractor will be a core member of the Digital Acquisition Integrated Marketing team.
• This role is a unique opportunity to gain insight , influence and be a core contributor to the incremental growth of OPEN.
• The person in this role will own and define the end to end strategy and execution for the Acquisition Refer a Friend (RaF).
• Refer a Friend is a holistic program that creates a new channel for demand generation and customer acquisition.
• This role involves close collaboration with many groups including Customer Marketing, Acquisition, Technologies, Compliance and external vendors and agencies.
• This role will manage the referral platform and marketing capability that can be leveraged across channels by marketing managers as both a loyalty and acquisition program.
• Own the strategy, planning and execution of the RaF program, which is a key enabler of OPEN’s marketing priorities.
• Define the strategy and approach for program test and learn and rollout
• Develop the roadmap for the program, adding capabilities that deliver richer content, improved customer experience and deepen engagement.
• Develop measurement capabilities of both the overall program experience as well as channel level to ensure the impact is captured, monitored and increased over time.
• Maintain a strong focus on customer needs and insights to deliver relevant and engaging experiences.
Qualifications:
• 5+ years of experience in marketing, preferably digital marketing and connecting offline and online channels
• Proven track record of driving initiatives from ideation to execution
• Knowledge of digital marketing and capabilities best practices
• Be the voice and advocate for the customer by leveraging data and customer insights to drive the road map
• Proven self starter who can navigate through ambiguity and facilitate decision making
• Strong communication and project management skills; ability to influence key decision-makers
• Ability to communicate effectively with partners and senior leadership, one-on-one and in formal presentations
• Energy, enthusiasm, a positive attitude and passion for our customers
• Ability to work in a fast-paced collaborative environment
• Prior direct marketing experience and a working knowledge of AXP marketing processes a plus
• This role is new, and is for a new initiative the Refer a Friend program
• Looking for a strong Project Manager with Marketing experience as well as technical experience
• Role will be a balance between strategy/road map, defining process, working with IT teams for digital capabilities.
• Creating test plans all the way through execution of this program.
• Ideal candidate will be a self starter, have a proven track record of working with white space and the ability to work in a fast pace environment
- Digital Marketing
- Direct Marketing
- Customer Insight
To schedule an interview, please contact;
Vishwas Jaggi
973-475-7482
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