Head of Growth
At a glance
Leadership Growth Marketing role at Community Sports Partners. Buenos Aires · full-time.
Pay not stated Growth Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Rebuild paid acquisition across Google Search, PMax, YouTube, Meta, and TikTok
- Set the growth plan, control spend, and personally launch, optimize, or stop campaigns
- Repair measurement through server-side tracking, CAPI, offline imports, and customer deduplication
- Lead the creative testing rhythm with the on-camera talent and video editor
- Create seasonal budgets, replace the agency within 60 days, and report weekly performance
What you bring
- At least five years in hands-on paid acquisition, including two years managing $500K or more annually across Google and Meta
- A track record of owning CPA or CAC performance and presenting the underlying results
- Current working command of PMax, Advantage+, CAPI, and offline conversion imports
- Experience in local services, multi-location, ecommerce with LTV, or registration-based businesses
- Willingness to complete both application assessments
Who this fits
You’ll thrive as a hands-on growth leader who can set strategy while staying inside the ad platforms and managing a small distributed team. The role is onsite in Buenos Aires and supports sports brands serving the Greater Toronto Area and South Florida. You’ll need to work across Canadian and Florida seasonal demand patterns.
From the employer
We're looking for an exceptional Head of Growth to own paid customer acquisition across our portfolio of youth and adult sports brands, including soccer, basketball, and volleyball, operating throughout the Greater Toronto Area and South Florida.
You'll take full ownership of an annual paid media budget of approximately ~$700,000 CAD, doubling to $1.4 million over the next 2.5 years. You own the CPA. You set the strategy AND run the ad accounts hands-on.
We want someone who's still sharp inside platforms, who treats CPA like a personal scoreboard, and who's hungry to win. You'll define the acquisition strategy, own the budget, build the measurement framework, and personally manage campaigns across Google, Meta, and emerging channels.
Responsibilities:
- Zero-based rebuild of the paid media program across Google (Search, PMax, YouTube) and Meta (Advantage+, retargeting), plus test channels (TikTok)
- Fix the measurement foundation: server-side tracking, CAPI, offline conversion value upload, new-vs-returning deduplication against a 20–30K family customer database
- Hands-on media buying: build, launch, optimize, and kill campaigns yourself
- Direct the creative engine: manage the on-camera content personality and video editor, run a weekly creative test/kill cadence
- Transition out the incumbent agency within 60 days
- Build monthly budget plans against two seasonality calendars (Canadian outdoor/indoor/camps; Florida back-to-school/New Year/camps)
- Report weekly on a single-page scorecard: new-customer CPA (deduplicated), CPA:contribution ratio, creative velocity, spend pacing
- Design the scaling architecture to $1.4M without CPA degradation
Requirements
- 5+ years hands-on paid acquisition, with at least 2 years personally managing $500K+/year across
- Google + Meta Proof you’ve owned a CPA/CAC number with accountability (you will show us the numbers)
- Direct platform fluency in 2026: PMax, Advantage+, CAPI, offline conversion imports — you will audit one of our live ad accounts on a screen share during the interview
- Local-services, multi-location, ecommerce-with-LTV, or registration-based business experience strongly preferred
- Comfort managing a small distributed team (LatAm editor/analyst, GTA on-camera talent)
- Spanish fluency a plus (US market is one-third Latino)
- Complete both of our short assessments (about 5 minutes each) before or right after applying. Applications with both completed are reviewed first:
Benefits
Compensation: Competitive, based on experience. Performance bonus tied to new-customer CPA and volume targets.
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