Media Buyer & Creative Strategist
At a glance
Mid-level Paid Media role at Community Sports Partners. Remote, Argentina.
Pay not stated Creative Strategist salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Run Meta accounts across brands, covering structure, budgets, pacing, and scale
- Build an always-on creative testing plan for hooks, angles, formats, and audiences
- Analyze hook rate, hold rate, CTR, and CPL, then brief the next creative version
- Direct UGC creators and the video editor with English hooks, copy, and briefs
- Track landing pages, lead forms, registration results, and sales-team handoffs
What you bring
- At least three years buying Meta for direct-response lead generation, rather than ecommerce alone
- Experience managing US $20K+ monthly budgets or substantially scaling accounts
- A clear testing method plus fluency in attribution windows, click versus view-through, blended CAC, and platform ROAS
- Spreadsheet-level analysis skills, including performance cohorts organized by creative
- Fluent English and full-time availability with at least four hours of daily US Eastern Time overlap
Who this fits
This role suits a hands-on paid social operator who can turn creative findings into new briefs and registration growth. You’ll work remotely from Buenos Aires and write customer-facing copy in English. You must complete the Culture Index survey and Skills game assessment before or shortly after applying.
From the employer
We're a rapidly growing sports and recreation group operating across Canada and South Florida: recreational leagues and programs serving thousands of families (SportStars), a premier indoor soccer facility (Americas Got Soccer), and new consumer tech heading to market. 100+ team members, multiple brands, growing ~40% per year. Paid media acquisition is a core part of our growth engine — roughly $600K USD per year in spend across the portfolio, with Meta as the primary channel.
The role: You own paid social performance. Your job is to turn ad spend into program registrations at target cost — through creative strategy, disciplined testing, and full-funnel analysis. This is a performance seat: you'll spend most of your time deciding what creative gets made, reading what the data says about it, and briefing the next iteration. You'll have a dedicated video editor to execute against your briefs, direct access to the founder, and an AI-forward stack (we expect heavy use of AI tools across creatives and campaign analysis).
What you'll own
- Meta ad accounts end-to-end across brands: structure, budgets, pacing, and scaling
- The creative testing engine: an always-on testing calendar with clear hypotheses per test (hook, angle, format, audience)
- Creative analysis: hook rate, hold rate, CTR, and CPL by creative — diagnosing exactly where each ad wins or loses people, and briefing the next variant
- Briefing and directing UGC creators and our video editor; writing hooks and ad copy in English
- Full-funnel performance: landing pages and lead forms, CAPI setup and event match quality, and speed-to-lead handoffs with our sales teams
- Seasonal campaign planning around registration windows (fall/winter/spring/summer sessions, camps, leagues)
- Localized campaigns done right: geo-radius targeting, small remarketing pools, frequency management in limited markets
- A weekly scorecard in business terms: registrations, CPL, CAC, and blended efficiency — not vanity metrics
Requirements
- 3+ years hands-on Meta buying in **direct-response lead generation** — local services, gyms/fitness, education/enrollment, events, memberships. (Ecommerce-only backgrounds usually don't translate here.)
- You've managed meaningful budgets (US $20K+/month, or scaled accounts significantly) and can show the numbers story behind ads you briefed or built
- A real testing methodology you can articulate unprompted — not one-off experiments
- Measurement literacy: attribution windows, click vs. view-through, blended CAC vs. in-platform ROAS, and healthy skepticism about what Ads Manager claims
- Fluent English, written and spoken — all customer-facing copy is English
- Comfort with spreadsheet-level analysis and cohorting performance by creative
- Full-time availability with 4+ hours of daily overlap with US Eastern Time
- Complete both of our short assessments (about 5 minutes each) before or right after applying. Applications with both completed are reviewed first:
Benefits
Compensation: $1,500-2,500 USD per month depending on experience
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