Marketing Analyst
At a glance
Mid-level Marketing Analytics role at CooperCompanies. Sao Paulo · full-time.
Pay not stated Marketing Analyst salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Execute marketing campaigns and projects tied to the marketing plan and brand objectives
- Guide sales on promotional-cycle rules, material requests, and fulfillment needs
- Maintain the promotional calendar, control stock, and submit purchase requests through SAP
- Create content for PR, email, websites, and social channels while tracking related KPIs
- Coordinate approvals and communications with LATAM marketing, sales, agencies, and internal teams
What you bring
- Intermediate English proficiency is required for the role
- A degree is required, with Spanish considered an advantage
- Working knowledge of social platforms and Microsoft Office
- Experience with SAP, SFDC, Google Analytics, or RD Station is desirable
- Analytical thinking, teamwork, resilience, and a hands-on execution style
Who this fits
This role suits a mid-level marketer who can balance campaign execution, administrative follow-through, digital content, and performance tracking. You will work fully on-site in São Paulo and collaborate with sales, LATAM marketing, agencies, and several internal functions.
From the employer
Support the Marketing area in achieving brand objectives by executing digital and administrative tasks. Contribute to the development and implementation of marketing strategies with moderate impact, ensuring alignment with brand goals and company direction. Assist in campaign planning, performance tracking, and cross-functional coordination to drive effective brand communication and engagement.
Essential Functions & Accountabilities:
- Implement campaigns, initiatives and projects aligned to the Marketing Plan
- Point of contact for the sales team: promotional cycle guidelines, fulfillment of material requests
- Support the Marketing manager developing presentations for Latam meetings, training and promotional cycle to sales team
- Manage the promotional calendar, performing stock control and placing purchase requisitions in SAP
- Route materials for approval in the system (Agile), interacting continuously with Regional Marketing team (LATAM)
- Develop contents to PR activities, e-mail campaigns, websites and social media profiles, maximizing engagement and user experience
- Follow digital market trends, monitor CRM activities, create and track social media KPIs
- Develop promotional materials and campaigns leading creation, production and deployment
- Develop online marketing campaigns to drive brand awareness
- Plan and execute corporate communications (internal and external)
- Interface with eyecare professionals, digital influencers, PR/Advertising agencies and internal stakeholders, such as Regional Marketing (LATAM), Sales, Regulatory, D&L, Legal, CS, etc.
100% on-site
- English - Intermediate degree
- Desirable Spanish
- Familiarity with social media platforms
- Microsoft Office skills
- Desirable experience with SAP, SFDC, Google Analytics, RD Station
- Analytical skills, Teamwork, Resilient
- Hands-On, execution mindset
- Dedicated, Partner, Inventive, Friendly
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