Gaming Marketing Manager, Japan

CORSAIR Open · verified Sep 24, 2026

Japan Full-time Manager General Marketing

At a glance

Mid-level General Marketing role at CORSAIR. Japan · full-time.

Pay not stated Marketing Manager salary

RoleGeneral Marketing

SeniorityManager

LocationJapan

EmploymentFull-time

PostedMar 16, 2026 · 6mo ago

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Own Japan’s marketing strategy and turn global gaming priorities into local execution
Build relationships with influencers, creators, esports talent, media, and community partners
Equip sales and channel partners with promotional materials and sales tools
Run product launches, go-to-market plans, and integrated campaigns with global teams, agencies, and partners
Lead events, retail materials, influencer programs, and performance tracking while managing local budgets

What you bring

At least five years of marketing experience centered on executing in-market programs
A bachelor’s degree in business, marketing, communications, or a related discipline
Strong knowledge of Japan’s gaming landscape plus established relationships with influencers, media, and gaming communities
A record of leading launches, go-to-market work, integrated campaigns, and measurable marketing results
Experience managing budgets, evaluating campaign performance, and reporting return on investment

Who this fits

You’ll fit a hands-on manager role if you can own initiatives from planning through delivery, handle concurrent deadlines, and work both independently and with a team. English and Japanese fluency is required in speaking and writing. You must already be based in Tokyo because relocation is not available.

From the employer

Position Summary, Responsibilities and Expectations:

Define and execute Japan-specific marketing strategies aligned with global brand and gaming peripherals objectives, with full ownership of local execution
Establish and manage close working relationships with influencers, creators, esports figures, media, and community partners to drive sustained product visibility and brand credibility
Collaborate with sales teams to create sales enablement tools and promotional materials for channel partners
Plan and execute Japan-specific go-to-market and product launch activities, coordinating with global teams, agencies, and partners to ensure timely and accurate execution.
Manage influencer programs, media reviews, and awards tracking, ensuring timely execution and clear reporting of coverage
Lead events, trade shows, and local partnerships, representing the brand within the Japanese gaming community.
Coordinate and execute POSM development, retail display support, merchandising materials, and offline events, working directly with vendors and partners to deliver on-site results.
Track campaign performance, community feedback, and market insights, and continuously optimize execution to improve effectiveness.
Manage local marketing budgets and allocate resources effectively to maximize ROI on marketing initiatives.

Essential Skills and Experience:

Action-oriented self-starter with the ability to own marketing initiatives end to end
5+ years of experience in marketing, with a strong focus on market execution
Bachelor’s degree in business, marketing, communications, or a related field
Strong understanding of marketing strategies, channels, and branding, with established knowledge of and connections within the Japanese gaming ecosystem, including influencers, media, and gaming communities.
Proven experience leading product launches, go-to-market execution, and integrated marketing campaigns
Experience managing marketing budgets and measuring campaign performance / ROI
Ability to work independently and as part of a team
Excellent organization and communication skills.
Be fluent in English and Japanese (both spoken and written)
Ability to work under pressure and able to handle multiple simultaneous tasks with tight deadlines
Strong understanding of the Gaming market and gamer/enthusiast communities
Proven track record of delivering measurable marketing results

Local candidate based in Tokyo (no relocation available)