Marketing Specialist - Cotton On New Zealand

COTTON ON Careers Open · verified Sep 24, 2026

Auckland Full-time Mid-level General Marketing

At a glance

Mid-level General Marketing role at COTTON ON Careers. Auckland · full-time.

Pay not stated Marketing Specialist salary

RoleGeneral Marketing

SeniorityMid-level

LocationAuckland

EmploymentFull-time

PostedJul 9, 2026 · 2mo ago

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Shape how Cotton On appears across New Zealand social, creator work, community activity, and events
Set the marketing calendar and keep campaigns, content, and event execution moving
Plan events and activations from initial idea through the final recap
Manage social channels and content pipelines from planning to performance reporting
Brief creators, review their work, and close gaps when execution needs support

What you bring

Three to four years in brand, social, or creator marketing
Hands-on experience managing social channels and content workflows end to end
A track record planning and delivering events, activations, or community experiences
Confidence working with creators and communities in an organised, brand-safe way

Who this fits

You’ll suit a hands-on brand marketer who can set direction while also briefing creators, chasing assets, writing recaps, and solving practical issues. The role is based in Auckland and reports to the Country Manager, with close collaboration with teams in Australia. It fits someone energised by community-led consumer brands and comfortable making New Zealand its own focus within a wider portfolio.

From the employer

ABOUT US

Born in Australia, loved around the world.

At Cotton On, we know good style goes well beyond what's in your wardrobe. We’re here to inspire, spark joy and bolster self-expression and creativity. We want our community to feel seen, heard and celebrated, and as a brand we want to use our voice to make a positive difference in people's lives.

We’re playfully rebellious and always optimistic. Join our world and let's do good things together.

ABOUT THE ROLE
This exciting new position has been added to our in-country structure as we head into our 20th year in market. This is a role for a true brand builder, someone who knows how to bring a brand to life and who understands that great marketing isn’t just seen—it’s felt. You’ll know how to entertain, inspire and engage our customer every single day, turning product into stories and moments they want to be part of.
Reporting directly the Country Manager, you’ll own how the Cotton On brand shows up in the market across social, creator programmes, community, and events. You'll step into a thriving, highly creative environment, working closely with the Cotton On teams in Australia, elevating what we already do well and pushing us into what’s next.

SKILLS & EXPERIENCE

3 to 4 years in brand, social, or creator marketing and you're energised by community-driven consumer brands.
Excited by the idea of owning Cotton On New Zealand as its own spotlight inside a bigger global portfolio.
Comfortable owning a marketing calendar, running events, as well as jumping in to brief creators, review content, and solve execution gaps.
Experience managing social channels and content pipelines end to end, from planning through reporting.
Experience planning and executing events, activations, or community moments and know how to move from concept to recap.
Confident working with creators and communities in a way that feels thoughtful, organised, and brand safe.
Naturally operate as a player-coach, comfortable owning strategy while also chasing assets, writing recaps, and pitching in wherever the work needs to move.

BENEFITS YOU’LL LOVE

We are committed to personal and professional development, and we believe our people deserve the best space to do their best work. To support this, we provide:

50% team member discount off all brands (excl. Ceres Life which is 30% off)
A world class campus centrally located in Mt Roskill, built to support our team to thrive! Think free parking, on-site gym, comprehensive kitchen & breakout area with complimentary breakfast bar + an outdoor BBQ space!
Flexible working – enabling you to find the right working rhythm to be at your best
Competitive salary – ensuring we are constantly benchmarking to industry
An Employee Assistance Program for you and your family
Returning from maternity leave (or primary carer parental leave)? Work part-time and get paid full-time for 2 months, all part of supporting you during your transition back to work
Team mingle celebrations, speaker’s series, surprise and delight moments – the magic happens when we get together

WHO ARE WE?

Cotton On’s purpose is to make a positive difference in people’s lives. Born in Australia, Cotton On is a global fashion and lifestyle retailer with eight brands across 22 countries and 1,500 stores. Powered by 20,000 team members, who together with our customers, are making a positive impact through one life-changing Foundation. Taking their Aussie lifestyle to the world and delivering Good along the way, Cotton On brands offer youthful fashion and lifestyle products across women's, men’s, kids, body, accessories and stationery.

At Cotton On, we are focused on building a culture centred in belonging, and we are committed to creating workplaces where each individual can show up as their whole self, having an equal opportunity to succeed with us.
We are proud of our diverse global workforce of 20,000 team members from countless nationalities, and we strongly welcome and encourage individuals of all backgrounds to apply with us. We are focused on bringing more voices, experiences and backgrounds to our workforce as we drive diverse and inclusive outcomes for our team and our customers.

If you have any individual needs in order to fully participate in the recruitment process, please contact us at careersnz@cottonon.com.au so we may support you in completing the job application process.