Taiwan Marketing Manager
Cricut Open · verified Sep 24, 2026 At a glance
Mid-level General Marketing role at Cricut. Remote · full-time.
Pay not stated Marketing Manager salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Own Taiwan’s marketing plan across digital and retail, with responsibility for awareness, engagement, and sales
- Run social, influencer, content, and community programs, including an always-on presence across key platforms
- Build relationships with Taiwan creators, influencers, and community leaders
- Plan local events, workshops, retail experiences, and co-marketing efforts with e-commerce and retail teams
- Track results, guide paid media and creative work, adapt content locally, and manage budgets for return on investment
What you bring
- At least six years in marketing, including proven experience in Taiwan
- Strong background in social media and content, plus experience handling influencer collaborations
- Working knowledge of paid media tools and Taiwan e-commerce platforms
- Fluency in written and spoken English and Chinese, with strong analytical and prioritization skills
- Comfort operating hands-on in a fast-moving environment
Who this fits
You’ll suit a hands-on marketing operator who can build a Taiwan brand and community while moving quickly through testing and iteration. The role calls for deep knowledge of Taiwan’s digital landscape, creative judgment, and attention to measurable outcomes. You’ll work with regional, global, retail, e-commerce, agency, and local partner teams in a remote Taipei-based role.
From the employer
About Cricut (NASDAQ: CRCT)
Cricut empowers creativity through innovative crafting tools and technology. As we accelerate our growth across Asia, we are looking for a driven and hands-on Marketing Manager to build and scale Cricut’s presence in Taiwan.
Role Overview
As the Taiwan Marketing Manager, you will own the brand and marketing execution in-market driving awareness, engagement, and sales across digital and retail channels.
This is a highly hands-on role where execution matters. You will be responsible for launching campaigns, managing creators and partnerships, and driving always-on marketing initiatives across social, influencer, and retail channels.
You will work closely with regional and global teams, as well as local partners, to ensure consistent brand execution while adapting strategies to the Taiwan market.
This role is ideal for someone who understands the local digital ecosystem deeply and is motivated by building a brand and community from the ground up.
Key Responsibilities
- Own and execute Cricut’s marketing strategy for Taiwan, driving brand awareness, engagement, and sales
- Lead digital-first marketing initiatives across social media, influencer partnerships, content marketing, and community building
- Build and manage relationships with local influencers, content creators, and community leaders
- Plan and execute always-on social media presence across key platforms
- Shape paid media strategy and provide creative direction while working with agencies or partners
- Partner with retail and e-commerce teams to develop co-marketing programs and in-store activations
- Plan and execute offline activations including events, workshops, and retail experiences
- Create and adapt locally relevant content for Taiwan audiences
- Monitor, analyze, and report on marketing performance
- Manage marketing budgets with strong ROI focus
- Serve as the local market expert
Qualifications
- Minimum 6+ years marketing experience
- Proven experience in Taiwan market
- Strong social media and content experience
- Experience managing influencer partnerships
- Understanding of paid media platforms
- Familiarity with Taiwan e-commerce platforms
- Strong analytical mindset
- Ability to manage multiple priorities
- Fluent in English and Chinese (written and spoken)
- Comfortable in fast-paced environment
What Makes You a Great Fit
You are a hands-on operator who enjoys executing and getting things done. You move fast, test, learn, and improve.
You understand the Taiwan digital landscape deeply and know what resonates locally.
You are both creative and analytical, combining strong ideas with a focus on results.
About the Opportunity
This role is an opportunity to build Cricut’s brand in Taiwan from the ground up with strong regional and global support.
As Cricut grows, this role has strong potential to expand in scope and impact.
All your information will be kept confidential according to EEO guidelines.
Not this one either?
Claude or ChatGPT reads the other 90,537 for you.
Get better matches →
