Paid Media Marketing
At a glance
Mid-level Paid Media role at Darwin AI. Buenos Aires · full-time.
Pay not stated Paid Media salary
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll scale B2B campaigns on LinkedIn, Google, Meta, and TikTok while managing CAC and ACV
- You'll run experiments across markets, languages, channels, creatives, landing pages, and ad formats
- You'll build automated systems for bidding, targeting, reporting, and campaign analysis
- You'll connect tracking and attribution data to lead quality, ROI, and ongoing optimization
- You'll coordinate with sales, marketing, engineering, freelancers, and other external talent
What you bring
- You bring at least three years in performance marketing, digital analytics, or marketing automation, preferably in B2B or SaaS
- You have an industrial engineering or comparable quantitative and technical background
- You understand CAC, payback period, MRPA/ARPA/ACV, maturity curves, cohort analysis, churn, and MQL/SQL/PQL
- You have hands-on experience with LinkedIn Ads, Google Ads, Meta Ads, and TikTok Ads
- You can automate analysis and use Google Analytics, HubSpot, CRM platforms, Power BI, Data Studio, or Tableau
Who this fits
You'll suit a hands-on marketer who combines quantitative thinking with paid media, analytics, experimentation, and automation. The role is based in Buenos Aires and includes travel to São Paulo for up to two weeks each month, depending on your location. The listing labels the position onsite, while the benefits mention co-work attendance three days per month.
From the employer
Data-driven. Technical. Creative. You’ll scale paid campaigns, automate decision-making, and drive high-quality leads. All tracked. All optimized.
Software ate the world. AI is eating software. We aim to be the #1 choice. From LATAM to the world.
Paid media will bring 25%+ of our customers. We're going for 10,000+ of them.
You’ll own it all: LinkedIn, Google, Meta, TikTok.
About the role
- Scale paid marketing campaigns while keeping CAC/ACV in check.
- Own one of the biggest budgets at Darwin AI—your results will define how much it grows.
- Launch experiments across countries, regions, languages, channels, and formats.
Test fast. Learn faster. Automate everything. - Analyze campaign data deeply to uncover insights and continuously improve lead quality and ROI.
- Design, launch, and automate B2B paid campaigns across LinkedIn, Google, Meta, and TikTok.
- Build smart systems for bidding, targeting, and reporting—so campaigns run smoother and scale better.
- Run A/B and multivariate tests on creatives, landing pages, and ad formats. Automate the analysis. Double down on what works.
- Work hand-in-hand with sales, marketing, and engineering. Performance marketing is a team sport here.
- Implement tracking and attribution frameworks using Google Analytics, CRM tools, UTMs, and dashboards. Everything measured. No guesswork.
- Stay ahead of the curve—explore new trends in AI marketing, automation, and paid media.
- Manage freelancers and external talent to boost speed and scale.
Requirements
- 3+ years in performance marketing, digital analytics, or marketing automation
(ideally in B2B or SaaS environments) - Background in Industrial Engineering or similar quantitative/technical fields
- Strong knowledge of SaaS metrics:
CAC, Payback Period, MRPA/ARPA/ACV, Maturity Curves, Cohort Analysis, Churn (early/late), MQL/SQL/PQL - Proven experience running campaigns on:
LinkedIn Ads, Google Ads, Meta Ads, TikTok Ads
(+ demand gen through data-first strategies) - Data mindset:
Fluent with Google Analytics, HubSpot, CRM platforms, and tools like Power BI, Data Studio, Tableau - Solid engineering + analytics skills
Able to automate analysis, uncover insights, and turn them into results - Hands-on with:
A/B testing frameworks, retargeting, dynamic segmentation, automation flows - Open to travel between São Paulo and Buenos Aires
(up to 2 weeks/month depending on where you’re based)
Benefits
· Language Classes: Enhance your communication skills with free language courses (English, Portuguese, Spanish).
· OpenAI Premium License: Complimentary premium access to OpenAI tools for personal and professional projects.
· Paid Time Off: 25 days/year of vacation and holidays for optimal work-life balance.
· Soft Hybrid Work: Join the team in our Co-Work offices 3 days per month for collaborative engagement.
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