Senior Marketing Manager
Hybrid 1-7-6 Shibakoen, Minato-Ku, Tokyo Full-time Senior General Marketing
At a glance
Senior General Marketing role at DAZN. 1-7-6 Shibakoen, Minato-Ku, Tokyo · full-time.
Pay not stated Marketing Manager salary
RoleGeneral Marketing
SenioritySenior
Location1-7-6 Shibakoen, Minato-Ku, Tokyo
WorkplaceHybrid
EmploymentFull-time
PostedAug 7, 2026 · 7w ago
Role brief
Growth Roles summary, based on the employer's posting.
What you'll do
- Own Japan’s marketing plan across subscriber growth, the freemium platform, and trade marketing
- Set acquisition, retention, social, campaign, and content marketing direction with the SVP Marketing
- Use analytics to spot growth drivers and obstacles, then turn findings into decisions
- Coordinate planning and campaign delivery with Production, Product, and Media teams in Japan
- Build a motivated team, strengthen the full-funnel approach, and collaborate with agencies on bold campaigns
What you bring
- Fluency in Japanese plus strong English communication skills
- More than eight years in marketing or related roles across sport, digital or OTT, mobile, entertainment, lifestyle, or FMCG
- A strong record using data-led paid and earned media to improve performance
- Experience in an international business moving through rapid growth and scale-up
- Deep knowledge of local and international sports as an active sports fan
Who this fits
You’ll suit a senior marketer who knows sport and can make autonomous decisions in a fast-moving commercial setting. The role involves working with the SVP Marketing, building a high-performance team, and collaborating closely with internal teams and external agencies. It is a hybrid position based in Japan.
From the employer
Do you know, and love, sport? As a senior marketing leader, do you enjoy leading within a fast-moving, commercial environment? How about being involved at the fast-growing business that is changing the way sport is consumed in Japan?
You’ll take on the marketing strategy including end-to-end ownership of our subscriber growth, freemium platform, and trade marketing in Japan. Your expertise of what is driving growth or causing headwinds will enable you to be a key decision maker and you’ll have the autonomy to make changes. We have some fearless, inspirational and decisive leaders at DAZN, and this role will enable you work alongside them to dig deep, roll up your sleeves and further development our proposition in Japan.
You’ll take on the marketing strategy including end-to-end ownership of our subscriber growth, freemium platform, and trade marketing in Japan. Your expertise of what is driving growth or causing headwinds will enable you to be a key decision maker and you’ll have the autonomy to make changes. We have some fearless, inspirational and decisive leaders at DAZN, and this role will enable you work alongside them to dig deep, roll up your sleeves and further development our proposition in Japan.
- Work with the SVP Marketing to define brand positioning and development in market, own acquisition (and retention) strategy, social strategy development, lead campaign management, and content marketing, and drive data driven analytics to turn insights into action
- Close partnership will counterparts in Production, Product, and Media Teams in Japan to ensure lock- step alignment across planning and campaign execution
- Partner with the SVP Marketing to build, motivate and inspire a marketing team to deliver the best work of their careers – marketing campaigns with extraordinary results across paid, owned and earned media.
- Guide the team in strengthening the full funnel framework from Brand, Demand to Conversion and Retention across all key consumer facing verticals.
- Create and nurture a high-performance environment and encourage active decision-making and calculated risk taking within you Team.
- Drive collaboration with external agencies and our in-house Creative Director amongst others to develop innovative campaigns, break boundaries in our approach, and deliver the wow factor to consumers and get the industry talking
- Fluent in Japanese and strong English capabilitie
- More than 8 years in marketing and related roles working on across sport, digital/OTT, mobile, entertainment, lifestyle, or FMCG brand
- Extensive experience in a rigorous, data-led environment driving performance via paid & earned media.
- Experience working in an international company with the ability to thrive in rapid growth, scale up business environment
- Sports fan with in-depth knowledge of local and international sports
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