Sr. Marketing Manager - NA UGG Specialty & Statement Accounts
At a glance
Senior General Marketing role at Deckers. New York · full-time · $138,600–$187,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Build integrated partner campaigns spanning paid, social, PR, events, and retail point of sale
- Own marketing relationships with assigned retail accounts across the US and Canada
- Use consumer, competitive, partner, and marketplace insights to shape account strategies
- Coordinate several partner campaigns at once, including reviews, feedback, and execution
- Track campaign results, maintain KPI dashboards, and manage account budgets with Finance
What you bring
- Seven to twelve years in brand, digital, wholesale, or related marketing roles
- A four-year degree and intermediate to advanced Microsoft Office skills
- Experience taking cross-functional marketing work from strategy through delivery
- Strong writing, presentation, organizational, and project management abilities
- Digital media knowledge, commercial problem-solving skills, and an affinity for UGG
Who this fits
You’ll suit this role if you can represent a brand with retail partners, present to senior leaders, and turn data and market signals into practical marketing plans. The job is based in New York City with office attendance typically required Tuesday through Thursday. You’ll also travel across the US and Canada for up to fifteen percent of the time.
From the employer
At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us.
Job Title: Sr. Marketing Manager - NA UGG Specialty & Statement Accounts
Reports to: Director of Marketing, North America Wholesale UGG
Location: New York, NY - NYC Showroom (Hybrid)
Typically 3 times per week in office, Tuesday – Thursday
The Role
As Senior Marketing Manager, Specialty + Statement Accounts, you’ll own partnership marketing with key retail accounts across the US and Canada. You’ll drive brand heat, product consideration, and conversion across e-commerce and brick-and-mortar distribution for multiple partners. This role is essential in developing and executing integrated marketing plans, representing UGG’s interests with external partners, leading multiple projects, and managing marketing budgets. You’ll forge productive relationships with cross-functional teams and senior leadership, ensuring exceptional organizational and project management standards.
We celebrate diversity--of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.
Your Impact
- Support UGG business and brand objectives at key retail partners by collaborating with internal and external teams to develop strategy and marketing approach
- Own all components of marketing relationships with assigned partners, representing UGG’s interests and mastering partner business and marketing models
- Stay tapped into consumer and business trends, competitive developments, and marketplace dynamics to inform marketing strategies
- Create and deliver business and brand-oriented marketing briefs to retail partners
- Concept and develop integrated marketing campaigns including paid media, social media, public relations, event marketing, and retail point of sale
- Drive brand awareness, affinity, conversion, and sell-through with retail partners
- Contribute to regional seasonal strategy development by providing account insights and opportunities, aligning marketing planning with North America and Global milestones
- Measure and report on effectiveness of marketing initiatives, leveraging data and insights; create thorough post-campaign recaps
- Develop and maintain KPI dashboards to monitor real-time campaign performance
- Gather tactical performance data, partner feedback, consumer insights, and competitive intelligence to inform future plans and optimization
- Project manage multiple concurrent marketing campaigns across several retail partners, keeping internal teams informed and ensuring high-level execution
- Manage review and feedback process of all co-op marketing tactics
- Manage account-specific marketing budgets, providing recommendations on spend and partnering with Finance for forecasting, reconciliation, and accruals
Who You Are
- Affinity for UGG brand
- Experience managing cross-functional marketing initiatives from strategy through execution
- Excellent writing and presentation skills; comfortable presenting to executive level
- Strong organizational and project management skills
- Deep understanding of digital media and how it drives business
- Ability to solve problems and seek solutions with minimal guidance
- Ability to seek information, synthesize, and output relevant marketing strategy
- Mentality of constant improvement, innovation, and high level of output
- Understands role of other business functions and how they relate to marketing
- Knowledgeable about competitive market, retail, and cultural trends
- Ability to travel across the US and Canada up to 15% of the time
- Education: 4-year degree
- Experience: 7–12 years in brand marketing, digital marketing, wholesale marketing, or related functions, preferably within the apparel or footwear industry
- Intermediate to advanced proficiency in Microsoft Office (Excel, PowerPoint, Word)
- Demonstrate authenticity, champion diverse and effective teams, drive strategy, cultivate innovation, deliver results, and build connection
What We'll Give You –
- Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
- Financial Planning and wellbeing - No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.
- Time away from work - Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees’ needs to get out, get healthy and come back stronger than ever.
- Extras, discounts and perks - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras
- Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development.
- Health and Wellness - There’s nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.
$138,600.00 - $187,000.00
The salary range posted reflects the estimated minimum and maximum target for new hire salaries for this role in:
New York, New York
Individual pay will be determined by location and additional factors, including job related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary for your preferred location during the hiring process.
Equal Employment Opportunity
Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer, and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants regardless of their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all the other beautiful parts of your identity.
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