Account Manager - Paid Social

The purpose of this role is to implement and execute Paid Social campaigns, in line with the agreed strategy, to maintain, develop and exceed client performance targets.

Job Description:

Job Description – Account Manager, Paid Social (L30)

Experience: 4–9 years
Department: Digital Media / Performance Marketing
Role Level: L30 – Account Manager

Role Overview

We are looking for an experienced Paid Social Account Manager to independently manage end-to-end paid social campaigns across multiple platforms. The role requires strong expertise in campaign strategy, execution, optimisation, reporting and client/stakeholder management.

Key Responsibilities

• Plan, launch and manage end-to-end paid social campaigns aligned with client objectives and KPIs.
• Develop audience, platform, creative and budget strategies across the campaign lifecycle.
• Manage campaigns across platforms such as Meta Ads, LinkedIn Ads, TikTok Ads, Snapchat Ads, Pinterest Ads and X Ads.
• Perform audience research and build prospecting, retargeting and lookalike audience strategies.
• Monitor campaign performance and optimise budgets, bids, audiences, placements and creatives.
• Track and improve key metrics, including ROAS, CPA, CPL, CTR, CPC and conversion rate.
• Analyse performance data and provide actionable insights and recommendations.
• Prepare campaign reports, performance reviews and client presentations.
• Manage campaign pacing and ensure effective utilisation of media budgets.
• Collaborate with creative, analytics, strategy and account management teams.
• Work closely with clients and internal stakeholders to understand requirements and provide regular campaign updates.
• Identify performance issues and implement corrective actions promptly.
• Ensure campaign setup, tracking, naming conventions and reporting follow quality standards.
• Support and guide junior team members while reviewing their campaign execution.
• Stay updated on platform developments, privacy changes, measurement solutions and emerging paid social trends.

Required Skills and Experience

• 4–9 years of hands-on experience in paid social media advertising.
• Strong expertise in Meta Ads Manager and at least one additional paid social platform.
• Proven experience managing campaigns from planning and setup through optimisation and reporting.
• Sound understanding of campaign objectives, audience targeting, bidding strategies and budget management.
• Experience with tracking and measurement tools such as Meta Pixel, Conversion API, Google Analytics and Campaign Manager 360.
• Strong analytical skills with the ability to translate campaign data into meaningful business insights.
• Proficiency in Excel or Google Sheets and presentation tools.
• Experience managing multiple campaigns, accounts and stakeholders simultaneously.
• Strong communication, presentation and client-management skills.
• Experience mentoring or reviewing the work of junior team members.

Preferred Qualifications

• Experience working in a digital media agency or managing large-scale client accounts.
• Knowledge of e-commerce, lead-generation and brand-awareness campaigns.
• Familiarity with social commerce, automation and AI-driven campaign optimisation.
• Relevant platform certifications would be an advantage.

Location:

DGS India - Chennai - Anna Nagar Tyche Towers

Brand:

Paragon

Time Type:

Full time

Contract Type:

Permanent