Associate Manager, Marketing

Disney (Disneycareerdc) Open · verified Sep 24, 2026

Lantau Island Full-time Manager General Marketing

At a glance

Mid-level General Marketing role at Disney (Disneycareerdc). Lantau Island · full-time.

Pay not stated General Marketing salary

RoleGeneral Marketing

SeniorityManager

LocationLantau Island

EmploymentFull-time

PostedNov 12, 2024 · 22mo ago

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll lead daily creative-services operations and deliver integrated advertising, collateral, and content work efficiently
You'll route internal projects through the right creative team, managing budgets, timelines, approvals, and partner coordination
You'll build social and digital campaigns, curate channel content, and keep messages accurate across business units
You'll develop digital ads, track social results, and advise teams on platforms, trends, and best practices
You'll coordinate production logistics with product, entertainment, and operations teams for on-property work

What you bring

You have a bachelor's degree in marketing, business, communication, or a related field
You bring at least six years in advertising or marketing, with client and agency communications experience preferred
You've managed Facebook and Instagram, used social media analytics tools, and understand digital campaign work
You can judge creative quality while controlling costs, and bring project management, analytical, presentation, and writing skills
You write well and can speak and write English, Cantonese, and Mandarin

Who this fits

You’ll suit a collaborative marketing role that spans creative partners, agencies, internal teams, social channels, and multiple Hong Kong Disneyland business areas. The role is full-time in Lantau Island, Hong Kong, and reports to the Marketing Manager.

From the employer

Job Posting Title:

Associate Manager, Marketing

Req ID:

10104939

Job Description:

Reporting to the Marketing Manager, this position will be responsible for leading the daily operations of creative services (guest and consumer facing). Working closely with market strategy (primary), Trade and Distribution Marketing, product, operation and entertainment teams on implementation of integrated marketing communication materials with the objective of delivering creative assets and communication plan efficiently and effectively. The focus is to develop and maintain creative services workflow, translating product positioning into communication deliverables by identifying appropriate creative partners including advertising agency, budget management, as well as oversee approval process on creative assets for both intern and external partners.

The incumbent will also need to proactively support different LOBs by developing and implementing creative assets for communications of Hong Kong Disneyland (HKDL) Resort initiatives including Distribution Marketing, Hotel, Merchandize, Food & Beverage, Public Relations, digital, and Human Resources etc.

Job responsibilities

Lead the implementation and execution of communication plan including advertising, collateral materials and content management

To provide creative support to internal clients (Distribution Marketing, Hotel, Merchandize, Food & Beverage, Public Relations, digital, and Human Resources) to ensure projects are properly channel through appropriate creative services team and deliver within budget and time

Assist the manager to develop social media strategy across different social media platforms in international markets; create, maintain and execute social media and digital campaigns

Develop and curate on-brand and shareable content regularly with in-house creative team, Public Relations team and agencies for various social media channels to support brand building, promotions and events. Coordinate with different business units to ensure the consistency and accuracy of messages across all the social media and digital channels

Develop digital advertising materials with the creative and media agencies to drive traffic to HKDL.com or external direct/in-direct channels

Report results of social media results and to provide strategic insights

Act as an in-house expert in the social media and digital space, and provide advice on best practices, trends and emerging platforms

Working closely with product, entertainment and operation teams for all on property production execution arrangement and logistics

Job requirements

Bachelor Degree in Marketing, Business, Communication or related disciplines

Minimum 6 years’ relevant experience in Advertising/ Marketing, both client and agency experience in communications will be an advantage

Solid experience in Advertising & Marketing Communications with demonstrated knowledge of advertising development.

Basic understanding of consumers in Hong Kong and regional markets when it comes to creative development/ production as well as equip latest trend in advertising/ print/ social and TV production industries

Able to judge and push creativity, while continue to drive cost efficiency on an ongoing basis

Experience in managing popular social media platforms, including Facebook & Instagram is a must

Experience with social media analytics tools

Good creative judgement skills, collaborative skills and project management skills

Strong writing skills; proficiency in spoken and written English, Cantonese and Mandarin

Strong analytical skills, presentation skills as well as being creative

Job Posting Segment:

Commercial Strategy

Job Posting Primary Business:

Marketing (HKDL)

Primary Job Posting Category:

Advertising/Marketing Communications

Employment Type:

Full time

Primary City, State, Region, Postal Code:

Lantau Island, Hong Kong

Alternate City, State, Region, Postal Code:

Date Posted:

2024-11-12