Manager, Digital, Integrated Marketing

Disney thewaltdisneycompany.com Open · verified Sep 25, 2026

Shanghai Full-time Manager General Marketing

At a glance

Mid-level General Marketing role at Disney. Shanghai · full-time.

Pay not stated General Marketing salary

RoleGeneral Marketing

SeniorityManager

LocationShanghai

EmploymentFull-time

PostedJul 28, 2026 · 8w ago

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Build and run China-focused digital campaigns for theatrical releases and evergreen franchises
Create distinct approaches for Douyin, Xiaohongshu, Bilibili, Weibo, and other relevant communities
Coordinate global trailer and poster launches, including localization and release data updates
Manage social strategy, owned and paid content, sentiment tracking, and performance reporting
Develop China-specific content, work with local creators, and control the digital budget

What you bring

Five to eight years of marketing experience with hands-on digital campaign work in China
Strong social-first, direct-to-consumer experience across multiple channels
A record of creating platform-relevant content and understanding internet culture and trends
Experience building partnerships through pitching, negotiation, co-branded campaigns, or resource exchanges
Fluency in written and spoken English and Mandarin, plus strong stakeholder skills

Who this fits

You’ll suit a fast-moving, team-oriented role for someone who can work independently, manage detail, and make results-focused decisions. The position is based in Shanghai and centers on the Chinese digital market, with collaboration across global and local teams.

From the employer

Job Posting Title:

Manager, Digital, Integrated Marketing

Req ID:

10156620

Job Description:

The Manager, Digital Marketing is responsible for developing and implementing a comprehensive digital strategy tailored to the current Chinese internet landscape, not only across all theatrical titles from our Studios (Disney Animiations, Pixar Animations, Marvel Studios, Lucasfilm, Disney Live-action, 20th century Studios and NatGeo), but also across all our evergreen franchises(including Mickey, Princess, Stitch..). This includes leading collabration ideation and execution across key platforms (Douyin, Xiaohongshu, Bilibili, Weibo, and other vertical sites), managing global content debuts and social sentiment, as well as overseeing owned and paid social content.

Reporting to: Director, Digital Marketing, Studio

Digital/Social Marketing

Liaise with global digital team to further develop and plan digital strategies for local market
Digital marketing and social platforms strategy & Implemention: Plan, execute and own marketing campaigns and digital initiatives to generate brand/frachsie awarness. Synergize the company’s established marketing resources and multiple touch points.
Platform-Specific Strategy & Execution: Develop and implement differentiated digital strategies for core platforms including Douyin, Xiaohongshu, Bilibili, Weibo, and relevant vertical communities. Move beyond standard media buying to drive deep, creative platform collaborations.
Global Content Debut & Localization: Lead trailers and posters debut, ensure timely localization, cultural adaptation, and precise data tracking/updates for all digital releases.
Social Strategy & Sentiment Management: Own the end-to-end social strategy, integrating owned and paid media and proactively managing social sentiment tracking.
Data Analytics & Reporting: Own the digital reporting framework, providing data-driven insights to optimize strategies and demonstrate ROI.
Content planning and key creators engagement: creation of new China-specific content for local platforms and proactively engage top local creators to craft deeply resonant content.
Budget & Process Management: Manage the digital budget effectively, prioritizing projects to meet team objectives.

Qualifications

5-8 years of marketing experience, with extensive hands-on experience in digital marketing campaigns within the Chinese market
Proven expertise in multi-channel marketing with a heavy emphasis on social-first, direct-to-consumer strategies in the current internet ecosystem.
Demonstrated ability as a "content creator" with a deep pulse on internet culture, trends, and what makes content succeed on different platforms.
Strong track record in independent partnership development: experience conceptualizing, pitching, negotiating, and executing co-branded campaigns or resource exchanges directly with platforms/partners.
Exceptional stakeholder management skills: experience interfacing effectively with multiple levels of management.
Fluent in English and Mandarin (written and spoken)
Self-motivated, results-driven, with excellent attention to detail and a strong ability to thrive in a fast-paced environment
Must be a strong team player

Job Posting Segment:

APAC Marketing

Job Posting Primary Business:

APAC Brand, Content, and Franchise Marketing

Primary Job Posting Category:

Integrated Marketing

Employment Type:

Full time

Primary City, State, Region, Postal Code:

Shanghai, China

Alternate City, State, Region, Postal Code:

Date Posted:

2026-07-28