Paid Social Strategist

Disturbia disturbia.co.uk Open · verified Sep 24, 2026

Hybrid London Full-time Mid-level Paid Social

At a glance

Mid-level Paid Social role at Disturbia. London · full-time.

Pay not stated Paid Social salary

RolePaid Social

SeniorityMid-level

LocationLondon

WorkplaceHybrid

EmploymentFull-time

PostedJul 1, 2026 · 2mo ago

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Build paid-social concepts, hooks, and messages that win customers across Meta, TikTok, and YouTube
Write conversion-focused briefs and scripts, then guide production from initial idea through final asset
Set the creative testing plan, prioritise hypotheses, and keep experiments moving across formats and audiences
Read creative results, report useful findings, and decide what to scale, improve, or retire
Coordinate with Creative, Brand, E-commerce, and Growth on launches, trading priorities, and channel demand

What you bring

Bring at least three years in paid-social creative strategy across Meta, TikTok, and YouTube
Show measurable results from building, testing, and refining creative at scale
Understand audience strategy, creative experimentation, and the full paid-social performance funnel
Use CPA, CPM, CTR, CVR, and Thumb-Stop Rate to assess creative
Write strong hooks, desire-led stories, and briefs built for performance

Who this fits

You’ll suit someone who combines strong copywriting with data-led creative decisions and can own outcomes in a fast-moving brand. The role is based in London with hybrid working. You’ll collaborate across production, design, brand, e-commerce, and growth teams.

From the employer

ABOUT US

We are Disturbia; a fast growing, independent UK fashion brand specialising in alternative & sub-culture fashion, with an aim to harness the spirit of authenticity and individuality.

Our story is about evolving and disrupting the ordinary. Founded in 2003 by creative graduates Frank and Helen, we look to disturb the suburbs’ with authentically unconventional attire for those drawn to the strange and unusual. Disturbia has since amassed a devoted following worldwide, attracting musicians, artists and free spirits alike.

Over 20 years later, we are an ever-growing team across offices in Northumberland (HQ) and East London. Our in-house team of creatives, do-ers, dreamers, and makers work collaboratively to create unique products and to deliver an exceptional customer experience for those who dare to stand out from the crowd.

THE ROLE

Paid social is our primary acquisition channel and we are looking for an enthusiastic Paid Social Creative Strategist to join our team to drive our creative marketing strategy forward. We are looking for someone obsessed with the social media landscape and equally interested in developing creative frameworks as learning from data insights and performance.

Develop high-performing paid social creative concepts, hooks and messaging that resonate with target audiences and drive customer acquisition.
Write clear, conversion-focused creative briefs and scripts, providing the production team with actionable direction from concept through to execution.
Own the creative testing roadmap, developing hypotheses, prioritising new opportunities and maintaining a consistent pipeline of experiments across formats, angles, and customer type.
Partner closely with the creative team, providing feedback and guidance to ensure assets are executed to a high standard and optimised for performance.
Identify emerging consumer trends, cultural moments and platform innovations, translating insights into timely creative opportunities.
Maintain creative planning and production schedules to ensure a steady flow of new concepts and assets aligned to trading priorities and channel demand.
Lead the paid social creative strategy across Meta, TikTok and YouTube, supporting customer acquisition, revenue growth and category level targets.
Evaluate creative performance using metrics such as CTR, Thumb-Stop Rate, CVR, CPA, ROAS etc. to identify opportunity to scale, iterate or retire creatives.
Drive ongoing optimisation through structured testing throughout the user journey and across markets, placements, and landing page experiences.
Produce regular performance reporting and actionable insights, helping to shape future creative direction and channel strategy.
Stay ahead of platform developments and best practices, ensuring Disturbia remains at the forefront of paid social innovation.
Work closely with Creative, Brand, E-commerce and Growth teams to align paid social activity with wider business objectives, product launches and marketing campaigns.
Champion a test-and-learn culture, sharing insights and best practices to continuously improve creative effectiveness and campaign performance.
Stay ahead of platform developments and best practices, ensuring Disturbia remains at the forefront of paid social innovation.
Work closely with Creative, Brand, E-commerce and Growth teams to align paid social activity with wider business objectives, product launches and marketing campaigns.
Champion a test-and-learn culture, sharing insights and best practices to continuously improve creative effectiveness and campaign performance.

3-5 years in paid social creative strategy - Meta, TikTok and YouTube specifically. You’ve built, tested and iterated creative at scale and understand what makes each platform tick.
A track record of data-driven creative that delivered measurable results.
Deep understanding of creative testing, audience strategy, and the paid social performance funnel.
Fluent in creative performance metrics e.g. CPA / CPM/ CTR / CVR/ Thumb-Stop Rates etc.
Excellent collaborator able to work cross-functionally with production, design, brand, and growth teams.
Strong communicator who can turn numbers into clear, actionable insights.
Comfortable owning outcomes and excited by the pace and ambition of a high-growth brand.
Exceptional copywriting skills. Including scroll-stopping hooks, desire fulfilling narratives and performance driven briefs.