Influencer Relations Associate
At a glance
Entry-level Influencer Marketing role at DNAM Brands. Beverly Hills · full-time.
Pay not stated Influencer Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll run product-seeding campaigns from creator selection through gifting fulfillment
- You'll recruit and manage TikTok Shop creators to grow commission-based sales
- You'll build a diverse creator and stylist roster aligned with each brand
- You'll measure campaigns through affiliate links, sales, promo codes, reach, engagement, and conversions
- You'll manage gifting inventory, shipments, unboxing, and coordination with social, paid media, and e-commerce teams
What you bring
- You bring one to two years in influencer marketing, social commerce, or digital public relations within fashion, footwear, or e-commerce
- You can use TRYBE, TikTok Affiliate, TikTok Shop, META Strategies, and white listing for creator campaigns
- You understand how influencer activity connects with direct-to-consumer e-commerce
- You write personalized pitches and social messages that capture creators' or agents' attention
- You stay organized while managing inventory, creator communications, and campaign tracking across multiple brands
Who this fits
This junior, full-time role suits someone focused on fashion, streetwear, and social commerce who can manage creator relationships and high-volume campaign details. You'll work on-site in Beverly Hills. The role covers multiple distinct brands and requires strong written and verbal communication.
From the employer
Responsibilities
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Influencer Seeding & Gifting (Primary Focus): Own the end-to-end execution of product seeding campaigns. Identify, pitch, and fulfill gifting requests for micro, macro, and celebrity influencers to secure organic coverage and high-quality user-generated content (UGC)
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Social Commerce & Affiliate Management: Actively recruit and manage creators through the TikTok Affiliate program (TikTok Shop) to drive commission-based sales and increase product visibility on the FYP
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Relationship Management: Source, vet, and build an active roster of diverse influencers, content creators, and stylists that align with the distinct identities of our brand portfolio (from streetwear legacy like Von Dutch to Allbirds)
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E-commerce & ROI Alignment: Track, measure, and analyze the success of gifting, affiliate, and platform campaigns using e-commerce metrics (affiliate links, TikTok Shop sales, promo codes, reach, engagement, and conversion rates)
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Logistics & Inventory Management: Oversee the day-to-day operations of gifting inventory, tracking outbound shipments, and ensuring a premium unboxing experience for talent
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Collaboration: Partner closely with internal social media, paid media, and e-commerce teams to ensure influencer content seamlessly integrates into our digital marketing funnels
Qualifications
- Experience: 1–2 years of dedicated experience in Influencer Marketing, Social Commerce, or Digital Public Relations, specifically within the fashion apparel, footwear, or e-commerce industries
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Affiliate & Tech Savvy: Proven familiarity with running campaigns via creator marketplaces like TRYBE and managing partnerships within the TikTok Affiliate / TikTok Shop ecosystem, META Strategies and "WHITE LISTING"
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E-Commerce Alignment: Strong understanding of how influencer marketing integrates with DTC platforms
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Communication Skills: Excellent written and verbal communication. You know how to craft a compelling, personalized pitch email or social DM that catches a creator’s or agent's attention
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Organizational Skills: Exceptionally organized with the ability to manage high volumes of inventory, creator communication, and campaign tracking across multiple distinct brands simultaneously
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