Senior Manager, Audience Marketing
Dowjones Open · verified Sep 24, 2026 At a glance
Senior General Marketing role at Dowjones. New York · full-time · $125,000–$155,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Build audience-growth and consideration plans with paid media partners and teams across Dow Jones brands
- Own free registrations and newsletter sign-ups, including journeys before and after capture
- Set the testing roadmap for lead tactics, messaging, content themes, and paths from content to subscriptions
- Increase newsletter revenue through paid campaigns and collaboration with newsroom and marketing stakeholders
- Manage one direct report and use data reporting to track consideration through the purchase funnel
What you bring
- Eight to ten years in lead generation, subscription marketing, audience development, or performance marketing
- Empathetic people leadership with experience helping direct reports grow
- Confidence using data to find insights and improve campaign performance
- Strong organization, cross-functional communication, and ability to handle multiple workstreams
- Strategic, entrepreneurial team mindset with a record of turning marketing ideas into action
Who this fits
You’ll suit this role if you enjoy performance-minded audience growth, business journalism, and working across newsroom and marketing teams. It is a full-time position based in New York and includes management responsibility for one direct report.
From the employer
Job Description:
About the Team:
Our global marketing team champions the voice of the customer and serves as ambassadors of the brand through exemplary direct marketing campaigns. We facilitate seamless collaboration across the company, acting as the bridge that connects various teams. In partnership with our product and sales teams, we drive business growth and add strategic value, uniting the business through a diverse array of initiatives. Our team strives to attract, engage, and retain subscribers through innovative strategies and campaigns. We are committed to exercise a voracious appetite to improve the ways we work and our creative output.
About the Role:
Dow Jones is seeking a Senior Manager of Audience Marketing to join our Consumer Subscriptions team. In this role, you will be responsible for driving audience growth and consideration across Dow Jones media properties, including The Wall Street Journal, Barron's and MarketWatch. You will work closely with stakeholders across the newsroom and marketing as well as managing one direct report. The right candidate will be a team player, have excellent stakeholder management skills, is a great people manager and has a deep appreciation for business journalism coupled with a performance marketing mindset.
You Will:
Work closely with paid media partners as well as other stakeholders across the business to build Dow Jones's audience marketing strategy and drive consideration. Build a strategy that results in long term downstream efficiencies but also optimizes for immediate provable impact.
Own all lead generation marketing including free registrations and newsletter sign ups. Build and test pre- and post-lead capture marketing journeys.
Work closely with the wider Audience Development team to ensure alignment of organic growth and paid marketing strategies.
Develop and own the roadmap for testing the effectiveness of various lead generation tactics, content themes, messaging frameworks, and content-to-subscription pathways.
Own the monetization of newsletters within the consumer subscriptions divisions, driving paid marketing campaigns and working with key stakeholders across the newsroom and marketing to support newsletter growth initiatives
Work with data teams to own creation and distribution of reporting to track consideration impact within the wider user purchase funnel.
Be an empathetic people manager with solid experience growing their direct reports.
You Have:
8-10 years of experience in lead generation, subscription marketing, audience development or performance marketing
Empathetic people management skills with solid experience growing direct reports
Comfortability working with data and deriving insights to optimize your campaigns
Strong organizational skills and ability to manage multiple workstreams.
Comfortability working cross-functionally and communicating across disciplines.
A team player mentality and entrepreneurial mindset with drive to win
Strategic thinking skills with proven ability to ideate and bring to life marketing strategies
Experience in newsrooms is a plus!
Our Benefits
Comprehensive Healthcare Plans
Paid Time Off
Retirement Plans
Comprehensive Medical, Dental and Vision Insurance Plans
Education Benefits
Paid Maternity and Paternity Leave
Family Care Benefits
Commuter Transit Program
Subscription Discounts
Employee Referral Program
Learn more about all our US benefits
Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status or any other protected characteristic under applicable law. EEO/Disabled/Vets
Reasonable Accommodation
We are committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process. If you need assistance or accommodation in completing your application or participating in an interview due to a disability, email us at talentresourceteam@dowjones.com. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.Please refer to the privacy notice at the bottom of this page for submitting any data access, deletion, or other data subject rights requests, where permitted under your local laws and regulations.
Business Area:
Dow Jones - MarketingJob Category:
Marketing & Product ManagementUnion Status:
Non-Union role
Base Pay Range: $125,000.00 - $155,000.00
We’re committed to offering competitive and flexible compensation to attract top talent. This pay range reflects our good faith estimate for the role and may vary based on a candidate’s experience, skills, location, and other relevant factors.
For bonus-eligible roles, targets are determined based on multiple considerations, including market benchmarks and individual contributions.
For benefits-eligible roles, we offer a comprehensive and competitive benefits package covering health, retirement, wellbeing, and more, along with optional benefits to meet the diverse needs of our employees.
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