Senior Performance Marketing Specialist
At a glance
Senior Performance Marketing role at Dubizzle MENA. New Cairo City.
Pay not stated Performance Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll shape and improve digital campaigns across multiple channels
- You'll use trends and performance data to refine spend and campaign results
- You'll research audiences, competitors, market shifts, and the full customer journey
- You'll set up pixels, conversions, and event tracking while checking existing funnels
- You'll write ad copy, analyze data, and set OKRs for channel experiences
What you bring
- You have a bachelor's degree from a reputable university
- You bring three to five years of digital marketing experience
- You've worked hands-on with Google Ads, Facebook Ads, and other digital channels
- You understand web analytics, with Google Analytics experience preferred
- You have strong technical, data analysis, MS Office, English, and strategic communication skills
Who this fits
You’ll fit this role if you are self-motivated, communicate clearly, and can turn quantitative and qualitative insights into focused marketing strategy. The role is based onsite in New Cairo City, Egypt.
From the employer
Dubizzle Egypt is the leading marketplace for selling and buying online in the region. Our aim is to upgrade people’s lives by facilitating deals and identifying attractive opportunities for both individuals and businesses. Our goal is to strengthen local economies, empower small businesses, and help everyone in making smarter choices for themselves, the market, and the planet.
As part of Dubizzle Group, we are alongside some of the strongest classifieds brands in the market. With a collective strength of 5 brands, we have more than 123 million monthly users that trust in our dedication to providing them with the best platform for their needs.
As the Senior Performance Marketing Specialist, you will be responsible for creating, shaping, and optimising our digital campaigns while also working with various internal teams to develop end-to-end marketing strategies.
In this role, you will:
- Assist the team in the development of the overall digital marketing strategy across a broad range of digital marketing channels and drive the strategy on some core set of projects and initiatives
- Identify trends and insights and optimise spend and performance based on the insights
- Conduct research on market trends, brand’s audiences and competitors, and end-to-end consumer journey to drive engagements and conversions
- Completely understand existing tracking and funnels
- Assist in setting up pixel implementation, conversions and event tracking
- Analyse data to identify problems and opportunities
- Produce effective ad copies
- Define OKRs for channel experiences
Requirements
- Bachelor’s degree from a reputable university
- 3-5 years’ of prior experience in Digital Marketing
- Well versed with all digital tools and their execution (In depth practical experience with Google Ads, Facebook Ads, and other digital marketing channels)
- Understanding of web analytics (experience with Google Analytics is preferred)
- Strong understanding of current online marketing concepts, user journeys, digital strategy, and best practices
- Strong technical and data analysis skills
- Strong skills in MS Office Suite (Excel, PowerPoint)
- Fluency in English
- Sharp strategic thinking and ability to translate quantitative and qualitative data/insights into a strong targeted marketing strategy
- Excellent communication and literacy skills
- Self-motivated & willing to take on new challenges
Benefits
- Social, Medical & Life Insurance
- A fast paced, high performing team.
- Rewards & Recognitions
- Learning & Development opportunities
#Egyptdubizzle
Not this one either?
Claude or ChatGPT reads the other 90,537 for you.
Get better matches →