Senior PR Executive or Assistant PR Manager
At a glance
Senior Public Relations role at EBC Group. Kuala Lumpur · full-time.
Pay not stated Public Relations salary
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll shape global PR plans that build awareness and earn favorable media attention
- You'll develop relationships with international journalists, bloggers, influencers, and media outlets
- You'll write releases, pitches, and other materials that explain company news clearly
- You'll run press events, launches, briefings, and other activities that attract coverage
- You'll track coverage and trends, report on results, and improve PR activity
What you bring
- A bachelor's degree in communications, public relations, journalism, marketing, or a related field
- Four to six years in PR, corporate communications, or a related role, preferably globally focused
- A record of delivering international PR campaigns and winning media coverage
- Strong writing, speaking, media pitching, and journalist relationship skills
- Comfort with Cision, Meltwater, or PR Newswire, plus Microsoft Office
Who this fits
This role suits someone who can represent a financial services company with media, influencers, and industry partners. You'll work onsite in Kuala Lumpur, coordinate across time zones, and accommodate international travel when needed. Experience in fintech or financial services, crisis communications, and reputation management would be useful.
From the employer
EBC Financial Group – a global financial services provider headquartered in the dynamic city of London, we specialize in global financial investment, asset management and financial consulting. Our team consists of seasoned professionals and young talents who bring diverse perspectives and exceptional skills to the table. Since our establishment in 2020, our company has experienced rapid growth. We currently operate in major financial hubs worldwide, including Cyprus, Sydney, Singapore, Kuala Lumpur, Hong Kong, Tokyo, Bangkok and more. At EBC, integrity, respect, and youth are our core values. The right candidate will have the opportunity to work with experienced professionals and be part of a dynamic and innovative team. Join us on our mission to create value for our clients and become a trusted partner in the global financial market.
Job Summary:
We are looking for an experienced Senior PR Executive or Assistant PR Manager with a global focus to join our dynamic team. The successful candidate will be responsible for developing and executing strategic public relations initiatives to enhance the company's brand reputation and visibility on a global scale. This role requires strong communication skills, media relations expertise, and a proactive approach to building and maintaining positive relationships with key stakeholders, including media outlets, influencers, and industry partners.
Key Responsibilities:
- Develop and implement comprehensive global PR strategies to increase brand awareness and positive media coverage.
- Cultivate and maintain relationships with international media outlets, journalists, bloggers, and influencers to secure editorial coverage and PR opportunities.
- Create compelling press releases, media pitches, and other PR materials to effectively communicate key messages and company news to target audiences.
- Organize and manage press events, product launches, media briefings, and other PR activities to generate media interest and coverage.
- Monitor media coverage and industry trends, conduct media analysis, and prepare reports to evaluate PR effectiveness and identify opportunities for improvement.
- Collaborate with internal teams, including marketing, communications, and product development, to ensure alignment of PR initiatives with overall business objectives.
- Serve as a spokesperson and media liaison for the company, responding to media inquiries, interview requests, and crisis communications as needed.
- Identify and leverage opportunities for thought leadership and executive visibility through speaking engagements, awards, and industry conferences.
- Develop and maintain PR databases, press lists, and contact databases to support PR campaigns and outreach efforts.
- Stay informed about industry developments, competitor activities, and emerging trends in PR and communications to inform PR strategy and tactics.
Requirements
- Bachelor's degree in Communications, Public Relations, Journalism, Marketing, or related field.
- Minimum of 4-6 years of experience in public relations, corporate communications, or related roles, preferably with a global focus.
- Preferably from Fintech/ Financial Services industry.
- Proven track record of successfully executing PR campaigns and securing media coverage on a global scale.
- Excellent written and verbal communication skills, with the ability to craft clear, concise, and compelling PR materials.
- Strong media relations skills, with an extensive network of media contacts and experience pitching stories to journalists and influencers.
- Ability to work effectively under pressure, prioritize multiple projects, and meet tight deadlines in a fast-paced environment.
- Strategic thinking and problem-solving abilities, with a results-driven mindset and a focus on achieving measurable PR objectives.
- Flexibility to work across different time zones and accommodate international travel as needed.
- Proficiency in PR software and tools, such as Cision, Meltwater, or PR Newswire, as well as Microsoft Office Suite.
- Experience in crisis communications and reputation management is a plus.
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