User Growth Specialist
At a glance
Mid-level Growth Marketing role at EBC Group. Kuala Lumpur · full-time.
Pay not stated Growth Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Build segmented, personalized EDM campaigns and test content and delivery to improve engagement and retention
- Run live events from logistics through promotion, coordinating teams for a smooth attendee experience
- Develop acquisition and onboarding improvements with product teams, using analytics to spot growth opportunities
- Write EDM, event, and user-acquisition content with design partners for polished materials
- Track results across campaigns, events, and growth work, then turn findings into recommendations
What you bring
- Hold a bachelor’s degree in marketing, communications, or a related discipline
- Bring experience across EDM management, event planning, and user-growth strategy
- Use email marketing and analytics platforms confidently
- Show strong project management, organization, analysis, and careful communication
- Combine creative thinking with a strategic focus on acquiring users
Who this fits
This suits a mid-level marketer who enjoys combining email, events, content, user acquisition, and performance analysis. The role is full-time and requires onsite work in Kuala Lumpur, Malaysia.
From the employer
EBC Financial Group – a global financial services provider headquartered in the dynamic city of London, we specialize in global financial investment, asset management and financial consulting. Our team consists of seasoned professionals and young talents who bring diverse perspectives and exceptional skills to the table. Since our establishment in 2020, our company has experienced rapid growth. We currently operate in major financial hubs worldwide, including Cyprus, Sydney, Singapore, Kuala Lumpur, Hong Kong, Tokyo, Bangkok and more. At EBC, integrity, respect, and youth are our core values. The right candidate will have the opportunity to work with experienced professionals and be part of a dynamic and innovative team. Join us on our mission to create value for our clients and become a trusted partner in the global financial market.
Job Summary:
We are in search of a dynamic and results-driven professional to join our marketing team as a User Growth Specialist (Focus EDM & Event Marketing). In this role, you will play a key part in expanding our user base through strategic EDM campaigns, engaging events, and innovative growth initiatives.
Key Responsibilities
1. EDM Campaign Management:
- Develop and execute effective EDM strategies to drive user engagement and retention.
- Design eye-catching email campaigns, leveraging personalization and segmentation.
- Implement A/B testing to optimize email content and delivery.
2. Event Planning and Execution:
- Coordinate end-to-end logistics for live events to enhance brand visibility.
- Create compelling event marketing materials and promotional content.
- Collaborate with cross-functional teams to ensure a seamless event experience.
3. User Growth Initiatives:
- Devise and implement strategies to attract and acquire new users.
- Collaborate with product teams to optimize user onboarding experiences.
- Leverage data and analytics to identify growth opportunities and user behavior patterns.
4. Content Creation:
- Generate creative content for EDM campaigns, event promotions, and user acquisition initiatives.
- Collaborate with design teams to create visually appealing materials.
- Craft persuasive copy for EDMs, event invitations, and user-focused communications.
5. Data Analysis and Reporting:
- Monitor and analyze performance metrics for EDM campaigns, events, and user growth initiatives.
- Provide insights and recommendations for continuous improvement.
- Implement tracking mechanisms to measure the success of user acquisition efforts.
Requirements
- Bachelor’s degree in Marketing, Communications, or a related field.
- Proven experience in EDM campaign management, event planning, and user growth strategies.
- Proficient in email marketing tools and analytics platforms.
- Strong project management, organizational, and analytical skills.
- Excellent and meticulous written and verbal communication abilities.
- Creativity and a strategic mindset focused on user acquisition.
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