Director of Sales - Franchise

Efet Open · verified Sep 25, 2026

Barcelona Full-time Director Sales Leadership

At a glance

Leadership Sales Leadership role at Efet. Barcelona · full-time.

Pay not stated

RoleSales Leadership

SeniorityDirector

LocationBarcelona

EmploymentFull-time

PostedSep 9, 2026 · 2w ago

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Lead and develop hotel sales teams while coaching performance and maintaining accountability
Use commercial strategy, revenue management and segmentation to pursue acquisition and growth opportunities
Manage corporate, group and MICE segments across local, national and international hotel markets
Review performance data, forecasts and budgets to guide planning and commercial decisions
Negotiate with clients, build lasting relationships and close business through hotel distribution channels

What you bring

At least five years of progressive commercial work within hospitality, including three years leading hotel sales teams
A record of delivering revenue and market-share targets across commercial responsibilities
Hands-on people management plus experience with corporate, group and MICE customer segments
Working knowledge of Delphi FDC or an equivalent CRM, advanced Microsoft Office and revenue reporting systems
A bachelor’s degree in hospitality, business, marketing or a related discipline is preferred

Who this fits

You’ll suit a senior hotel commercial leader who can combine revenue analysis, negotiation, client development and team direction. The role is based in Barcelona, Spain, and requires previous people management. Hilton experience and postgraduate commercial, hotel management or business training are desirable.

From the employer

JOB KNOWLEDGE, SKILLS & ABILITIES

The successful candidate must possess the following knowledge, skills, and abilities:

Commercial Expertise

· Strong knowledge of hotel sales, revenue management and commercial strategy.

· Understanding of market segmentation and customer acquisition strategies.

· Knowledge of local, national and international hotel markets.

· Strong understanding of distribution channels and hotel commercial systems.

Leadership

· Ability to lead, develop and inspire high-performing teams.

· Strong coaching and performance management skills.

· Ability to influence stakeholders and drive accountability.

Communication & Negotiation

· Excellent communication and presentation skills.

· Strong negotiation and closing abilities.

· Ability to build trust and long-term client relationships.

Analytical Skills

· Strong financial acumen and commercial awareness.

· Ability to analyze performance data and identify business opportunities.

· Experience with forecasting, budgeting and strategic planning.

Technical Skills

· Delphi FDC or equivalent CRM systems.

· Microsoft Office Suite (Advanced).

· Revenue Management and reporting systems.

· Digital sales and marketing platforms.

Personal Competencies

· Results-oriented.

· Strategic thinker.

· Customer focused.

· Adaptable and resilient.

· Strong organizational skills.

· Ability to manage multiple priorities in a fast-paced environment.

· Collaborative team player with a proactive attitude

QUALIFICATION STANDARDS EDUCATION

· Bachelor's Degree in Hospitality Management, Business Administration, Marketing or a related discipline preferred.

· Postgraduate qualification in Commercial Management, Hotel Management or Business Administration is desirable.

EXPERIENCE

· Minimum 5 years of progressive commercial experience within the hospitality industry.

· Minimum 3 years in a leadership role directing hotel sales teams.

· Demonstrated success in achieving revenue and market share objectives.

· Experience managing corporate, group and MICE segments.

· Previous people-management experience required.

· Hilton experience preferred