Head of Growth and Brand Marketing
At a glance
Leadership Growth Marketing role at Elevation Capital. Gurugram · full-time.
Pay not stated Growth Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll define the brand story and positioning for distinct audiences
- You'll use audience research, customer insight, and competitive intelligence to refine market positioning
- You'll keep messaging consistent across digital, content, events, partnerships, and PR
- You'll own acquisition and funnel performance across paid, organic, referral, and social channels
- You'll build content, SEO, paid media, and experimentation programs through measurement
What you bring
- You'll bring seven to twelve years of marketing experience across brand strategy and growth
- You'll have launched a new-market brand, product, or platform from zero to one
- You'll turn audience insight into positioning frameworks and integrated campaign strategies
- You'll make investment decisions while owning a P&L or significant marketing budget
- You'll have B2C or D2C funnel experience plus hands-on work with Meta Ads, Google Ads, and analytics platforms
Who this fits
This suits a founder-minded marketer who can combine brand building with acquisition, testing, and full-funnel ownership. You'll work across consumer and business audiences with product, data, engineering, and external partners. The role is onsite in Gurugram, India.
From the employer
This role is with one of our portfolio company.
We are looking for a founder-minded Head of Growth & Marketing to own the company's brand narrative, market positioning, and full-funnel growth.
You will define that story, build the brand infrastructure behind it, and translate it into growth loops. If you've done 0-to-1 market-building, developed insight-led positioning frameworks, marketed a consumer product — this is the role.
Responsibilities:
- Define company's brand narrative and positioning for distinct audiences. Build the consumer brand from the ground up — what it stands for, who it's for, and why.
- Build the positioning ladder: what it stands for, who it serves, and why it wins against alternatives.
- Commission and use audience research, customer insights, and competitive intelligence to sharpen positioning regularly.
- Drive brand consistency across all surfaces — digital, content, events, partnerships, and PR.
- Develop customised messaging, outreach frameworks, and engagement playbooks for each cohort — not one-size-fits-all.
- Work with product and data teams to measure brand health, customer NPS, and advocacy beyond vanity metrics.
- Drive consumer acquisition across paid, organic, and referral channels with clear CAC and payback discipline.
- Lead strategy and execution across Instagram, LinkedIn, YouTube, and emerging platforms for both B2C (consumer) and B2B audiences.
- Build a content engine: editorial calendar, platform-native formats, production workflow, and a test-and-learn rhythm.
- Own paid acquisition strategy across Meta, Google, and relevant platforms — budgeting, creative strategy, and ROAS.
- Build SEO as a long-term compounding asset: keyword strategy, content SEO, and technical SEO in partnership with engineering.
- Design and run growth experiments: landing pages, funnel tests, cohort A/Bs — with fast failure cycles.
- Manage the full funnel from awareness to activation with clear KPI ownership at each stage.
- Build integrated campaigns spanning owned, earned, and paid channels — always anchored to a sharp positioning brief.
Requirements
- 7–12 years in marketing with a strong track record spanning brand strategy and growth — not one or the other.
- Experience doing 0-to-1 market-building — launching a brand, a product, or a platform in a new market.
- Demonstrated ability to develop insight-led positioning frameworks and translate them into integrated campaigns.
- Comfort owning P&L or significant budget — not just executing campaigns but making investment decisions.
- Direct B2C / D2C marketing experience — owning a consumer funnel including acquisition, retention, and repeat purchase.
- Hands-on exposure to performance marketing — Meta Ads, Google Ads, analytics platforms.
- Strong storytelling instinct — can write a crisp brand brief as easily as a media plan.
- Experience managing cross-functional teams and external agency relationships.
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