VP / Head - Brand Marketing (Consumer Tech / Consumer Brand)

Elevation Capital Open · verified Sep 24, 2026

On-site Bengaluru Full-time VP Brand Marketing

At a glance

Leadership Brand Marketing role at Elevation Capital. Bengaluru · full-time.

Pay not stated Brand Marketing salary

RoleBrand Marketing

SeniorityVP

LocationBengaluru

WorkplaceOn-site

EmploymentFull-time

PostedJul 10, 2026 · 2mo ago

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Set brand strategy, positioning, messaging, voice, and visual identity as the business enters new categories, cities, and consumer segments
Take major campaigns from creative brief through agency direction, media planning, launch, and post-campaign review
Steer content across digital, social, OOH, TV/OTT, and relevant on-ground activations
Work with Performance Marketing and Growth so brand investment improves CAC and LTV efficiency
Use research, competitor analysis, and brand-health measures to find differentiation and track awareness, consideration, NPS, and equity

What you bring

Bring at least ten years in brand marketing, including at least four years in senior leadership
Show that you have built or materially strengthened a consumer brand at scale, ideally in high-growth consumer tech
Have experience creating or shaping a category-defining brand
Lead integrated campaigns across TV/OTT, digital, social, and on-ground or OOH channels
Communicate well with stakeholders, founders, and CXOs while bringing creative problem-solving skills

Who this fits

You’ll suit a senior consumer-brand leader who can set strategy, lead integrated campaigns, and work across creative, media, growth, and executive stakeholders. The role is onsite in Bengaluru with one of Elevation Capital’s portfolio companies. The listing does not state travel or visa requirements.

From the employer

This role is with one of our portfolio companies.

Responsibilities:

The Head of Brand Marketing will own end-to-end brand strategy, positioning, and storytelling for the company across different cities in India.
Define and own brand strategy, positioning, and messaging architecture as we expand into new category, cities, and consumer segments.
You'll own the strategy, voice, and visual identity of the brand across every consumer touchpoint.
Lead major brand campaigns end-to-end: strategy, creative brief, agency management, media planning, execution, and post-campaign analysis.
Own brand content across digital, social, OOH, TV/OTT, and on-ground activations as relevant to the categories.
Partner closely with Performance Marketing/Growth to ensure brand investment compounds performance efficiency (CAC, LTV) rather than working in a silo.
Conduct market research and competitor analysis to identify opportunities for brand differentiation and value positioning.
Set and maintain brand and creative standards (voice, tone, visual identity) across web, product, social, and paid media.
Build and track brand health metrics (awareness, consideration, NPS, brand equity).

Requirements

10+ years in brand marketing, with 4+ years in a senior leadership role, ideally at a high-growth consumer tech company.
A track record of building or meaningfully elevating a consumer brand at scale.
Experience in category-defining or category-creation brand building.
Strong track record of leading integrated campaigns across TV/OTT, digital, social, and on-ground/OOH.
Creative thinking and problem-solving abilities.
Excellent stakeholder management and communication skills, with experience presenting to founders/CXOs.