Account Manager, Programmatic
At a glance
Mid-level Programmatic role at Equativ. Los Angeles · $85,000–$95,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll manage brand-direct and agency accounts from campaign launch through quarterly business reviews
- You'll build media strategies, identify expansion opportunities, and recommend responses to changing client needs
- You'll support launches, maintain deal libraries and targeting, and deliver performance reporting and wrap-ups
- You'll coordinate with sales, optimization, marketing, and solutions teams on execution and client recommendations
- You'll lead or support an SME project that strengthens Equativ and Sharethrough expertise
What you bring
- You bring three to five years in programmatic advertising, account or campaign management, or a related area
- You understand auctions, PMP deals, and programmatic guaranteed arrangements, and can diagnose delivery problems
- You can turn technical programmatic knowledge into clear client guidance and contribute confidently to strategic discussions
- You can manage competing priorities, adjust communication for different audiences, and use Excel or other tools with large datasets
- You have a BS/BA or equivalent experience, plus familiarity with optimization, attribution, and the ad tech ecosystem
Who this fits
You'll suit a client-facing programmatic professional who enjoys data-led work, strategic conversations, and managing several priorities. The role is based in Los Angeles with a hybrid setup and supports clients in the US Central region. You'll work closely with sales, optimization, marketing, and solutions teams.
From the employer
Key Responsibilities
- Serve as the primary client contact, building strong, trust-based relationships.
- Plan and execute client entertainment initiatives to enhance engagement and retention by participating in office hours, lunch & learns, and industry events.
- Develop client-aligned media strategies using market trends, audience insights, and competitive analysis.
- Identify upsell/cross-sell opportunities across open exchange and PMP formats.
- Proactively address evolving client needs with strategic recommendations.
- Use performance data to develop retention plans and uncover growth opportunities.
- Collaborate on pre-launch activities: brief reviews, creative mocks, site lists, and quality checks.
- Maintain and manage Deal Libraries and targeting strategies.
- Deliver ongoing performance updates, QBRs, and post-campaign wrap-ups.
- Provide curated reporting: site lists, green PMPs, RFIs, RFPs, and campaign trackers.
- Partner closely with Sales and Optimization Managers to align on strategy, setup, and execution.
- Collaborate with marketing and solutions teams for demos, insights, and product recommendations.
- Contribute to or Lead an SME project to deepen expertise in Equativ/Sharethrough capabilities and support strategic outcomes across the sales cycle.
Client Relationship Management
Campaign Planning & Strategy
Campaign Execution & Support
Cross-Functional Collaboration
Subject Matter Expertise
What we're looking for
Programmatic expertise: You have 3-5 years of experience in programmatic advertising, account management, campaign management, or a related field, with hands-on experience running and troubleshooting campaigns across major DSP platforms. You have a strong grasp of how programmatic auctions, PMP deals, and programmatic guaranteed structures work in practice. When campaigns underdeliver, you know where to look and how to address potential issues. You can translate technical know-how into strategic guidance that clients understand and can act on.
Client-facing confidence: You show up prepared, communicate with clarity, and build relationships that go beyond the day-to-day. You're comfortable presenting to clients and agency or brand stakeholders, contributing to strategic conversations, and handling questions on the spot. Clients see you as a trusted partner, not just a vendor contact, and that trust supports long-term retention and growth.
Organizational agility: You're someone who keeps multiple priorities moving at once without things falling through the cracks. You proactively flag issues before they escalate, set clear expectations with clients and internal teams, and follow through consistently. You communicate well in writing and in conversation, and you know how to calibrate your message depending on the audience.
You also bring
- Analytical, organizational, and problem-solving skills, with comfort working in large datasets using Excel or other tools to surface actionable insights.
- Familiarity with optimization, attribution, and other facets of the ad tech ecosystem.
- Hands-on programmatic trading and optimization experience is a plus.
- BS/BA or equivalent experience.
Following its recent merger with Sharethrough and the acquisition of Kamino Retail, advertisers, media owners, and technology partners rely on Equativ’s advanced SSP, curation, and retail media services and technology to achieve maximum business outcomes.
With a focus on privacy-first programmatic video, CTV, and data-driven solutions, Equativ enables clients to activate across the digital ecosystem while protecting consumer privacy.
The company’s global expertise is also backed by a team of over 750 employees across 19 countries.
As a proud recipient of the HappyIndex@Work label, Equativ is committed to providing a dynamic, flexible workplace where employees thrive, grow, and excel in both their professional and personal lives. Come and lead the charge with us in building a transparent ecosystem based on quality!
----------------------Equativ is an equal opportunity employer. Equal access to employment, services, and programs are available to everyone, regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. If you require reasonable accommodation throughout the application and/or interview process, please contact the recruitment team at ta-team@equativ.com
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