Global Marcom Product Strategist (Maternity cover)

ESAB Open · verified Sep 24, 2026

Katowice Sales Full-time Mid-level Marketing Communications

At a glance

Mid-level Marketing Communications role at ESAB. Katowice Sales · full-time.

Pay not stated

RoleMarketing Communications

SeniorityMid-level

LocationKatowice Sales

EmploymentFull-time

PostedMar 19, 2026 · 6mo ago

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Lead worldwide product launches by shaping go-to-market plans and coordinating execution
Keep the launch framework on track across timelines, deliverables, and team inputs
Build product-line positioning, value propositions, content, and integrated campaigns
Coordinate product, R&D, marketing, sales, service, and creative partners
Improve customer journeys, conversion points, lead nurturing, and digital growth

What you bring

At least four years in marketing or marketing communications
A relevant degree in communications, marketing, advertising, sales, or project management
Fluent English plus strong project or program management ability
Experience with integrated digital and traditional marketing, large projects, agencies, or internal teams
Background in research methods, budget ownership, digital marketing, social media, and video production

Who this fits

You’ll suit a proactive, highly organized marketer who works independently, collaborates across functions, and stays effective in a changing environment. This is a one-year maternity cover based in Katowice, Poland, with travel of up to twenty percent. Fluent English is required.

From the employer

Job Description:

Global Marketing Communications Product Strategist

(Maternity cover for 1 year)

🌎ESAB Corporation, founded in 1904, is a global leader in connected fabrication technology and gas control solutions. Through innovative products, workflow solutions, and the ESAB Business Excellence system, we are shaping the world we imagine™.

We are looking for a Global MarCom Product Strategist to join our Global Marketing Communications team.

Reporting to the Global Product Launch Director, this role plays a key part in driving the successful global launch of new products and services. The position combines marketing strategy, project/program management, and cross-functional collaboration, ensuring launches are strategically positioned and executed seamlessly across regions.

Key responsibilities:

· Lead and drive all aspects of global product launches, including go-to-market strategy and execution

· Apply and manage the global product launch framework, ensuring alignment on timelines, deliverables, and inputs from cross-functional teams

· Collaborate with Product Management, R&D, Marketing, Sales, Service, and creative partners to ensure coordinated launch activities

· Develop strong marketing strategies and value proposition messaging for assigned product lines

· Drive creation of marketing content (blogs, webinars, whitepapers, videos, reports, etc.) to generate qualified traffic

· Execute integrated marketing campaigns using inbound marketing, SEO, email, events, and digital channels

· Lead development of creative concepts, visuals, and messaging with internal and external creative resources

· Support lead nurturing and marketing automation initiatives

· Evaluate customer journeys and key touchpoints to improve user experience and conversion

· Identify digital growth opportunities and stay up to date with emerging marketing trends and technologies

Qualifications & experience:

· 4+ years in marketing or marketing communications

· Experience developing integrated marketing strategies (digital + traditional)

· Relevant degree in communications, marketing, advertising, sales, or project management

· Fluent English language knowledge

· Strong project/program management skills

· Experience working with agencies or internal marketing teams on large projects

· Knowledge of marketing research methods (VOC, surveys, etc.)

· Budget management experience

· Experience with digital marketing, social media, and video production

· Comfortable in fast-paced, changing environments

· Welding knowledge is a plus

Key competencies:

· Strong cross-functional collaboration skills

· Creative problem-solving mindset

· Highly organized with strong attention to detail

· Self-driven, proactive, and able to work independently

· Energetic, positive, and team-oriented

· Passion for marketing, sales, and digital innovation

Additional information:

· Travel required: up to 20%

· Opportunity to develop leadership skills, industry knowledge, and advanced marketing capabilities

Shape Your Future with Us! 🚀

#OpenJob #MarCom #Katowice