Customer Marketing Executive
At a glance
Mid-level Customer Marketing role at Experian. London · full-time.
Pay not stated Customer Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Run CRM activity through email, SMS, push notifications and direct mail
- Build connected customer journeys and messaging for a consistent cross-channel experience
- Take campaigns from planning and launch through measurement and ongoing improvement
- Apply customer insight and performance data to sharpen targeting and engagement
- Coordinate with internal teams and agencies on business, brand and compliance needs
What you bring
- You have managed customer marketing or CRM campaigns through delivery and optimisation
- You know how to use customer data and insight to improve campaign results
- You have worked with email, SMS, push notifications and direct mail
- You have used platforms such as Salesforce, Oracle or Marketing Cloud
Who this fits
You’ll suit a customer-focused marketer who understands behaviour, communicates confidently and works well across teams. Attention to detail, commercial thinking and a continuous-improvement mindset matter here. The role is based in London with hybrid working and 40% office time, reporting to a Senior Customer Marketing Manager.
From the employer
Experian is a global data and technology company, powering opportunities for people and businesses around the world. We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more. Experian invests in people and new advanced technologies to unlock the power of data. We have an amazing team of 25,200 people in 32 countries.
Why this role is important to us
Our CRM team plays an important role in helping customers better manage their financial wellbeing. Using customer insight, data and creativity, you will deliver engaging and relevant communications that bring our products and services to life. By creating meaningful customer experiences across multiple touchpoints, you will help promote engagement, loyalty and long-term customer value.
This is a hybrid role reporting into our Senior Customer Marketing Manager.
Work that matters – What you'll do
- Develop and deliver CRM campaigns across email, SMS, push notifications and direct mail.
- Create compelling customer journeys and messaging that deliver a consistent experience across channels.
- Manage campaigns end-to-end, including planning, execution, reporting and optimisation.
- Use customer insight and performance data to improve targeting, engagement and campaign effectiveness.
- Partner with our teams and external agencies to ensure all campaigns meet business, brand and compliance requirements.
What you'll need to bring to the role & Experian
- Experience managing CRM or customer marketing campaigns from development through to delivery and optimisation.
- Knowledge of using customer data and insights to improve campaign performance.
- Experience working across direct marketing channels, including email, SMS, push notifications and direct mail.
- Experience using CRM and marketing automation platforms such as Salesforce, Oracle or Marketing Cloud.
More about you
- A customer-focused marketer with experience understanding customer behaviour and delivering engaging experiences.
- A confident communicator who enjoys collaborating with partners across multiple teams.
- Detail-oriented, commercially minded and motivated by continuous improvement and results.
Benefits package includes:
- Hybrid working - 40% office based
- Great compensation package and discretionary bonus
- Core benefits include Pension, Bupa healthcare, Sharesave Scheme and more
- 25 days annual leave with 8 bank holidays and 3 volunteering days. You can purchase additional annual leave.
Internal Grade E/EB9
Our uniqueness is that we celebrate yours. Experian's people first, inclusive and purpose driven culture is multi award-winning; World's Best Workplaces™ 2025 (Fortune Global Top 25), Great Place To Work™ in 26 countries to name a few. Check out Experian Life on social or explore our Careers Site to understand why. Experian is also proud to be an Equal Opportunity and Affirmative Action employer. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.
Recruitment Fraud Awareness - Experian's recruitment process is conducted only through authorised channels. Recruitment communications will only be sent from an @experian.com email address. Experian will never ask candidates to make any payment as part of an application, interview, assessment, onboarding, or recruitment process. To apply for roles or verify opportunities, please visit experian.com/careers.
Experian Careers - Creating a better tomorrow together
Find out what its like to work for Experian by clicking here
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