Manager, Industry Insights and Competitive Intelligence
Fa Erqb Saasfaprod1 Open · verified Sep 24, 2026 At a glance
Mid-level Market Research role at Fa Erqb Saasfaprod1. Irving · full-time.
Pay not stated Market Research salary
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll brief senior leaders on major category shifts and competitor moves through clear written and spoken presentations
- You'll maintain the market and competitor knowledge base so internal teams can find important information quickly
- You'll refresh sales tools, including phone and field resources and website comparison grids
- You'll compare pricing in depth and use the findings to support national pricing choices and scenario planning
- You'll lead brand-claim research, challenge misleading competitor messages with Legal, and manage outside research partners
What you bring
- You can turn information from many sources into concise takeaways for executive audiences
- You bring an undergraduate degree and a data-driven, detail-focused approach
- You work independently, stay curious about the category, and collaborate across stakeholder groups
- Experience in home security or smart home automation, plus category or competitor intelligence, is preferred
Who this fits
This role suits a self-directed, analytical communicator who can explain complex market information to executives and work across teams. It's based in Irving, United States, with four days onsite and one day remote each week. Travel is occasional and below one quarter of the role.
From the employer
Summary:
This role serves as ADT’s primary source of category and competitive intelligence. The outputs are critical to keeping ADT senior executives current on the developments, advancements and strategies of competitors within the category to continuously drive improvements and understand the competitive advantages of ADT’s business.
Duties and Responsibilities:
List the main duties and tasks that that the employee will be responsible for.
- Summarizing key developments within the industry and across competitors for executive consumption (requires written and verbal summary and presentation)
- Maintain ADT’s market and competitive intelligence knowledge base, helping internal decision makers get access to critical information in an efficient manner
- Continuously update and improve our sales enablement tools. E.g., Phone and Field Sales Competitive Information Tools, and website competitive matrices
- Perform robust pricing comparisons and analyses to inform national pricing strategies and decision making (e.g., bi-monthly scenario planning)
- Lead brand claim research & development
- Identify competitor false/misleading marketing claims; work with ADT’s Legal team to address inaccuracies via Cease & Desists
- Manage relationships and project management with third-party research vendors
- Additional duties as assigned
Skills and Competencies:
These are attributes that your employee should have. Highlight the essential skills required for the job such as technical, interpersonal, or managerial skills. If in a supervisory position, list the number and title of direct reports.
- Expert at distilling large amounts of information from a variety of sources into a succinct story or key points for other executives
- Diligent, detail-oriented, curious about the category
- Self-starter/self-motivated
- Data-driven
- Ability to collaborate cross-functionally with various stakeholders
Minimum Qualifications:
Specify the minimum required educational background, necessary years of experience, or relevant industry experience.
- Undergraduate degree
Preferred Qualifications:
Include any additional desirable qualifications that would be beneficial for the role.
- Knowledge / experience within the home security or smart home and automation industry
- Previous work experience in competitive, category intelligence
Location:
Our office follows 4 days onsite and 1 day remote schedule.
Travel:
Select the travel requirements for the job by keeping only one of the options below.
- Occasionally, less than 25%
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