Marketing Tech Senior Consultant
Mexico Senior General Marketing
At a glance
Senior General Marketing role at Fa Etqo Saasfaprod1. Mexico.
Pay not stated General Marketing salary
RoleGeneral Marketing
SenioritySenior
LocationMexico
PostedSep 24, 2026 · 1d ago
Role brief
Growth Roles summary, based on the employer's posting.
What you'll do
- Turn client analytics needs into specifications that web and app engineers can build against
- Maintain the solution design reference and its supporting documentation as ongoing deliverables
- Create and adjust CJA connections and data views, including views for email and push reporting
- Bring additional sources into CJA, including digital experience monitoring data
- Set up Adobe Target tests, audiences, splits and A4T reporting, then advise teams on platform capabilities
What you bring
- You have real Adobe Target capability for test setup, audience configuration, splits and A4T reporting
- You can advise on the right CJA segments, events and variables for analytics and business use cases
- You can define weekly CJA checks against back-end order data and establish anomaly thresholds
Who this fits
This role suits a senior consultant who can bridge client analytics teams with web and app engineering, while owning CJA solution design and data views. You will also serve as the pod's Adobe Target resource, even though testing is only a small part of the workload. The role is client-facing and centered on technical specifications, documentation, data implementation and validation.
From the employer
THE ROLE You are the client's Customer Journey Analytics expert. You sit between their data analytics team and their web and app engineering teams, turning analytics requirements into technical specifications, then validating that what shipped matches what you specified. You own the solution design reference and the data views. This role also carries Adobe Target. The client runs about one test per quarter, so Target is a small part of the job, but you need real competence in it because nobody else on the pod has it. WHAT YOU WILL DO • Work with the client's data analytics team to define analytics requirements and write technical specifications for their web and app engineering teams. • Own the solution design reference and supporting documentation as a standing deliverable. • Build and modify CJA connections and data views. The current estate is around 13. • Design new data views for email and push performance reporting. • Onboard additional data sources into CJA, including digital experience monitoring data. • Advise analytics and business teams on which segments, events and variables to use. • Define the weekly reconciliation of CJA against back end order data, set the anomaly thresholds, and hand the running of it to the QA engineer. • Own Adobe Target test setup, audiences, splits and A4T reporting. • Surface new platform features to the client's analytics and CRM teams. MUST HAVE
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