Head of Marketing Miladys
At a glance
Leadership Marketing Leadership role at Fa Etyi Saasfaprod1. Durban.
Pay not stated Marketing Leadership salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Set the marketing direction, connect it to company strategy, and track delivery
- Build joined-up brand campaigns across traditional media, digital, social, PR, promotions, and advertising
- Own seasonal windows, store concepts, and visual merchandising from strategy through execution
- Keep customer needs at the center of brand standards, communications, and business decisions
- Lead the team, budget, customer programs, research, and insight work that support growth
What you bring
- A relevant tertiary qualification, preferably at postgraduate level
- At least eight years of relevant experience, including five years leading teams and culture
- Proven capability in customer strategy, digital and social marketing, and brand management
- Strong commercial and financial skills covering budgets, costs, and fashion merchandise management
- Deep fashion apparel retail knowledge, with strong research, analysis, communication, and people leadership skills
Who this fits
This role suits a customer-focused, commercially minded marketing leader who has built brands in fashion apparel retail and can lead a team of six direct reports. You’ll work in Durban and collaborate across the Mr Price Group, with responsibility for a national brand footprint and access to senior group leadership. The employer states that it is an equal opportunity employer committed to Employment Equity.
From the employer
Are you a bold, visionary marketing leader who thrives in a fast-paced retail environment? Do you have experience in leading teams, in a Fashion Apparel environment & is Customer Centricity at the heart of what you do?
Miladys, one of South Africa's most loved fashion brands and part of the MR Price Group, is looking for an exceptional Head of Marketing to shape and drive our brand into the future.
You will take full ownership of the marketing function, leading a team of 6 direct reports and collaborating across the broader Mr Price Group ecosystem. Your key areas of accountability will include:
- Strategy - Formulate, lead and measure the implementation of the Marketing strategic story telling. Contribute to overall Company strategy and ensure clear communication and understanding throughout the business.
- Brand Communication & Customer Experience - Develop and implement an integrated brand communication strategy encompassing above-the-line, below-the-line, digital, social, PR, promotions and advertising.
- Visual Brand Experience - Lead the brand visual strategy including world-class seasonal window displays, in-store concepts and visual merchandising, ensuring seamless operational execution.
- Customer Centricity - Champion the customer throughout the business, ensuring Brand DNA and all communications are regularly updated and consistently reflect a customer-first culture.
- Customer Relationship Management - Collaborate with Mr Price Money and Operations to develop and implement a segmented credit and club communication strategy, driving new account and club targets.
- Research & Insights - Evaluate and monitor local and international retail and consumer market trends and competitor activity. Brief, analyse and deliver actionable customer insights to key stakeholders.
- People Leadership - Lead and inspire the Marketing team to achieve KPIs and strategy. Drive training, coaching, talent management, succession planning and a high-performance culture.
- Financial Management - Oversee a significant marketing overhead budget with accountability for financial planning and budgeting discipline.
You are a strategic, customer centric, commercially minded marketing leader with a passion for brand building and a deep understanding of the Fashion Apparel retail landscape.
You bring:
- A relevant tertiary qualification preferably Post-Graduate Degree
- 8 years relevant experience, of which 5 years in a senior leadership role, driving team & culture
- Proven expertise in customer strategy, social and digital marketing, and brand management
- Strong financial acumen - financial planning, budgeting and cost management, along with commercial acumen and a good understanding of merchandise management of fashion apparel.
- Solid people management skills with experience in talent development and succession planning
- In-depth Fashion Apparel retail knowledge and market intelligence capability
- Exceptional analytical ability and research interpretation skills
- Outstanding communication and leadership skills
Why Miladys?
- Be part of one of South Africa's most iconic and trusted fashion retail brands
- Join a dynamic, forward-thinking group with the resources and scale of Mr Price Group
- Lead a talented team and shape the brand narrative for hundreds of thousands of customers
- Enjoy a seat at the leadership table with direct access to the Managing Director and Group Directors
- Drive real, measurable impact across a national footprint
Mr Price Group Limited is an equal opportunity employer and is committed to Employment Equity.
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