Director, Industry Marketing, Growth and Business Marketing

Reporting to the Vice President - Growth & Business Marketing, the Marketing Director – Risk & Compliance Software leads the Risk and Compliance Software marketing team and is responsible for demand generation, product marketing, and partner marketing across the portfolio. This leader has a dotted line to the EVP & President of Risk & Compliance Software and works closely with a global team of commercial leaders, sales leaders and product managers to successfully commercialize products, develop and execute marketing strategies that support top-line growth. The role will direct a team of managers and senior managers who oversee a global team of 13 marketing professionals.

The Marketing Director – Risk & Compliance Software translates technical product capabilities into customer value in the $10 billion third-party risk, product stewardship and sustainability component of the Governance, Risk and Compliance (GRC) software market. This leader is responsible for the development of product value propositions, end-to-end market positioning, go-to-market strategies and tactical implementation.

As a marketing leader in a fast-growing business, you will help bring business strategy to life through UL Solutions’ ULTRUS software portfolio, which includes new AI-powered releases that support compliance and sustainability goals, enabling customers to manage regulatory requirements, operationalize sustainable practices and complement our testing, inspection and certification services.

• Translates technical products and features into customer benefits.
• Follows and analyzes market trends to position products.
• Develops product marketing strategies (e.g., advertising, product launching).
• Craft product messages across marketing channels (landing pages, ad campaigns, etc.).
• Maintains marketing product/industry expertise and ensures connectivity with commercial teams.
• Maintains product-level strategy materials, including personas and market positioning.
• Collaborates with the business team to uncover insights for developing marketing and branding strategies for existing and new products
• Conducts meetings regularly with sales management to review pipeline, resolve challenges, brainstorm possible solutions, and provide training.
• Attend conventions, conferences, and trade shows, preparing engaging displays and collateral as needed, and provide post-event reports and analysis.
• Directs team to ensure products are well-positioned within industry marketing strategies.
• Manages the performance of direct reports by developing accountability, establishing performance objectives, providing career counseling, feedback, and guidance, and ensuring all policies are understood and adhered to.

• University Degree (Equivalent to a Bachelor’s degree) in Marketing or a related discipline.
• 10 years’ experience in marketing. 5 years managing teams
• Master’s in Business Administration or Marketing or a related field, preferred.
• Software experience required.
• Expert and disciplined communicator.
• Strong collaboration. Drives team engagement and team building.
• Works well in a matrix organization.
• Excellent facilitation, project planning and management.
• Strong business acumen.
• Budget management, negotiation, and financial analysis skills.
• Very strong capabilities and experience working with senior executive leaders, adept at critical stakeholder management.
• Extensive experience and expertise with marketing strategy creation and portfolio/industry marketing.
• Expert management abilities to guide direct reports and matrixed resources.

Total Rewards: We understand compensation is an important factor as you consider the next step in your career . The estimated salary range for this position is $200,000 to $250,000 and is based on multiple factors, including job-related knowledge/skills, experience, geographical location, as well as other factors. This position is eligible for annual bonus compensation with a target payout of 30% of the base salary and a 30% RSU grant. This position also provides health benefits such as medical, dental and vision; wellness benefits such as mental and financial health; and retirement savings (401K) commensurate with the standard rewards offered in each individual location or country. We also provide full-time employees with paid time off including vacation (20 days), holiday including floating holidays (12 days) and sick time off (72 hours).