Head of Brand Marketing
At a glance
Leadership Brand Marketing role at Fa Ewgu Saasfaprod1. Bangkok · full-time.
Pay not stated Brand Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Turn business and distribution priorities into marketing plans for practical insurance needs
- Build Thailand-wide brand awareness and equip agents, banks, and brokers with promotional materials
- Run multichannel campaigns from initial brief through measurement, keeping content local and on-brand
- Manage and develop a team of three while setting clear accountability standards
- Direct budgets and competing work toward value and growth across Personal Lines, Accident & Health, and P&C
What you bring
- Deep Thailand-based experience across consumer marketing, branding, and digital campaign execution
- A demonstrated ability to market through distribution partners such as agents and banks
- Senior stakeholder judgment, including the confidence to challenge constructively in complex relationships
- Insurance or financial-services experience is strongly preferred
Who this fits
You’ll suit a commercially minded marketing leader who combines strategic judgment with hands-on campaign delivery. The role is based in Bangkok and includes leadership of a team of three, partner marketing, budget ownership, and work across Thailand.
From the employer
The Opportunity
We are looking for a commercially-driven marketing leader to serve as the right hand to the Head of Marketing & Communications. This is a senior position that requires both strategic thinking and hands-on delivery. You will lead brand-driven initiatives across our key lines of business, building Chubb’s presence across Thailand through creative, high-impact marketing activities.
This role requires a unique blend of consumer marketing expertise, brand know-how and the professional gravitas to influence senior stakeholders. If you are a resilient leader who thrives in a fast-paced environment and knows how to market through third-party partners (agents, banks, brokers), we want to hear from you.
Key Responsibilities
Strategic Business Partnering: Partner with business and distribution leaders to understand priorities, translate technical insurance needs into practical marketing plans, and focus activity on the work that delivers the strongest business value.
Brand & Distribution Marketing: Build brand awareness across Thailand. Develop tools. materials and campaigns that empower our third-party partners (agents, banks, brokers) to promote Chubb products effectively.
Campaign & Content Excellence: Oversee end-to-end multi-channel campaigns -from brief to measurement - ensuring all content is locally relevant, brand-compliant, and results-oriented.
Team Leadership: Lead and mentor a team of three, setting clear standards for accountability and building their capability for future growth.
Commercial Stewardship: Manage competing priorities and budgets, ensuring every activity delivers clear business value and supports growth in Personal Lines, Accident & Health and P&C
Who You Are
- Experienced Marketer: Significant experience in consumer marketing, branding, and digital campaign delivery in Thailand.
- Distribution Savvy: Proven track record of marketing through third-party channels like agents and banks.
- Resilient Leader: You possess the maturity and gravitas to navigate complex stakeholder relationships and provide constructive challenge when needed.
- Resourceful: A creative thinker who can deliver results and build brand equity on lean budgets.
- Industry Knowledge: Experience in insurance or financial services is strongly preferred.
Preferred Attributes
- Confident business partner who listens, challenges, and recommends.
- Strong ownership of the marketing lifecycle—from brief to delivery.
- Able to simplify complex products into engaging consumer stories.
- Calm under pressure and focused on delivery.
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