Manager, PB Marketing - Emiratized
At a glance
Mid-level General Marketing role at FAB |. Abu Dhabi · full-time.
Pay not stated General Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll plan and run integrated campaigns for current and savings accounts across ATL, BTL, digital, social, paid, owned and earned channels
- You'll turn UAE business goals into culturally relevant strategies, then steer agency briefs, creative, media, production and launch
- You'll coordinate Arabic and English content with internal teams, keeping communications timely, accurate, on-brand and compliant
- You'll track KPIs, improve results, and control campaign budgets, schedules and agency relationships
- You'll align creative, CRM, website, social, media, product, business, events and PR contributors
What you bring
- Bring five to eight years in marketing and communications, preferably in a fast-moving campaign environment
- Write and speak Arabic and English professionally, with fluency in both
- Hold a bachelor's degree in marketing, communications, business or a related discipline
- Show end-to-end ownership of integrated, multi-channel campaigns and strong project management across concurrent work
- Understand UAE consumers and cultural context; banking or financial-services experience is valued
Who this fits
This role suits a bilingual marketer who understands the UAE market, balances creative judgment with performance analysis, and can manage agencies and varied internal partners. You'll need to work accurately under pressure, adapt as priorities shift, and bring a proactive, consumer-focused approach. The position is based in Abu Dhabi, United Arab Emirates.
From the employer
JOB SUMMARY / INTRODUCTION
The Manager – PB Marketing is responsible for planning and executing integrated marketing and communications campaigns across Current Accounts and Savings Accounts products to drive customer acquisition and revenue growth. The role works closely with cross-functional teams and agencies to deliver high-quality, culturally relevant campaigns across paid, owned, and earned channels.
KEY RESPONSIBILITIES
- Develop and manage end-to-end marketing and communications campaigns across ATL, BTL, digital, and social channels to deliver against set annual marketing objectives.
- Translate business and product objectives into compelling, culturally relevant campaign strategies for the UAE market with the creative agency.
- Own campaign delivery from brief development and creative alignment through to media planning, production, launch, and performance reporting.
- Collaborate with internal stakeholders to deliver quality, on-brand and error-free marketing content in both Arabic and English across the right channels at the right time.
- Ensure all communications are on-brand, accurate, and aligned with brand and regulatory standards.
- Monitor campaign performance against KPIs and optimize for continuous improvement.
- Manage campaign budgets, timelines, and agency relationships effectively.
- Work collaboratively across functions including creative, CRM, website, social media, media, business, product, events and PR teams.
REQUIREMENTS / QUALIFICATIONS
- 5–8 years of experience in marketing and communications, ideally within a fast-paced, campaign-driven environment.
- Fluency and professional writing proficiency in both Arabic and English is essential.
- Bachelor's degree in marketing, Communications, Business, or a related field.
- Proven track record of managing integrated, multi-channel campaigns end-to-end.
- Strong project management skills with the ability to manage multiple campaigns simultaneously.
- Experience in a marketing role working with agencies and cross-functional teams.
- Solid understanding of the UAE market, consumer behavior, and cultural nuances.
- Excellent bilingual (Arabic/English) written and verbal communication skills.
Preferred / Beneficial
- Banking or financial services experience is strongly preferred.
- FMCG, CPG, or lifestyle brand experience is a plus.
- Creative judgment paired with analytical, performance-driven thinking.
- Strong attention to detail and commitment to brand and quality standards.
- Ability to thrive under pressure and adapt to changing priorities.
- Proactive, flexible and solution-driven mindset.
- Innovative, consumer-focused approach with a passion for technology and AI.
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