Brand Marketing Associate
At a glance
Entry-level Brand Marketing role at Fair Harbor. Remote, United States · full-time.
Pay not stated Brand Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll coordinate brand events, handling budgets, vendors, logistics, and on-site delivery
- You'll run wholesale activations, signage updates, and digital asset delivery for retail accounts
- You'll build creator relationships and manage monthly product gifting, from selection through tracking
- You'll measure event, gifting, and affiliate results to refine programs and prioritize partners
- You'll keep Fair Harbor's presentation consistent across stores, events, and creator content
What you bring
- You can manage event details across vendors, budgets, and on-site execution
- You can support retail partners with seasonal signage, imagery, and launch materials
- You can evaluate creator and affiliate performance and act on what the results show
Who this fits
This role suits someone early in their marketing career who can move between events, retail support, and creator programs. The role is listed as remote and based in Jersey City, with reporting to the Senior Manager Brand Marketing.
From the employer
About Fair Harbor
Fair Harbor reflects the effortless ease of coastal living –laid-back and shaped by the elements.
Expanding beyond its original swimwear, the brand now brings its signature comfort and versatility to year-round essentials. Every piece is made to be worn hard, sun-faded, salt-washed, and broken in by the life you live.
Since launching, the Certified B Corp brand has repurposed over 37 million recycled bottles and other sustainable fabrics into year-round essentials.
About the Role
Title: Brand Marketing Associate
Job Location: Jersey City, NJ
Reports To: Senior Manager Brand Marketing Position Summary
The Brand Marketing Associate will help bring the Fair Harbor brand to life across events, partnerships, influencer relationships, and wholesale channels. Reporting to the Senior Manager Brand Marketing, this role will plan experiences that get people talking, build relationships with influencers and partners, and ensure the brand shows up consistently everywhere it appears.
Responsibilities
Brand Events
● Assist in executing brand events, from press events to larger consumer activations
● Manage event logistics, budgets, vendors, and on-site execution
● Ensure every event reflects brand identity and delivers a memorable guest experience
● Measure event impact and report on outcomes
Wholesale Marketing
● Plan and execute in-store events for accounts, managing everything from vendor coordination to on-site event logistics
● Coordinate seasonal signage updates across retail partner locations
● Provide accounts with seasonal e-commerce imagery and digital assets for their online storefronts
● Ensure brand consistency across retail partner channels
Influencer Relationships & Gifting
● Identify and build relationships with influencers and content creators aligned with the brand
● Manage monthly gifting program, including recipient selection, and product curation
● Track gifting ROI and content performance, and adjust strategy based on results
● Monitor organic affiliate performance and identify top-performing partners to prioritize
What Success Looks Like
● Influencer and gifting programs consistently drive quality organic content and measurable affiliate performance, not just gifted product with no return
● Events and activations run smoothly and reflect the brand well, from vendor coordination through on-site execution
● Wholesale accounts feel supported, signage, imagery, and launch materials arrive on time and elevate the brand at retail
Brand Marketing Associate
● Brand presence in stores, at events, and through creator content, is consistent, distinctive, and unmistakably on-brand
● Senior Manager Brand Marketing can hand off execution with confidence, knowing priorities are understood and details are covered
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