Country Trade Marketing Manager, TH
At a glance
Mid-level Trade Marketing role at Ferrero. Bangkok.
Pay not stated Trade Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Build Thailand trade marketing plans around country, channel, category, and brand goals
- Turn shopper insights, market analysis, and competitor intelligence into practical growth actions
- Roll out trade programmes such as MyPerfect Store, tracking execution through KPIs
- Plan in-store activations and manage point-of-sale materials, promotions, budgets, and deployment
- Equip sales and merchandising teams with tools, training, and selling materials for stronger execution
What you bring
- A university degree in business, marketing, or a related discipline
- Trade or shopper marketing experience in FMCG or another fast-moving consumer setting
- Working knowledge of Modern Trade, Traditional Trade, and impulse channels
- Strong Excel and PowerPoint skills, plus the ability to convert data into action
- Fluency in both English and Thai
Who this fits
You’ll suit a commercially minded trade marketer who can move between planning, analysis, stakeholder coordination, and hands-on store execution. The role is based in Bangkok and requires collaboration with Sales, Marketing, Commercial teams, distributors, customers, agencies, and other external partners. It also calls for project ownership, presentation skills, people management, and the ability to handle competing priorities.
From the employer
About the Role:
A Country Trade Marketing Manager role leads the execution of our Trade Marketing strategy in Thailand and contributes to the development of the country’s annual Go-to-Market plans. This role works closely with Sales, Marketing, Commercial Development, distributors, customers, and external partners to translate channel and category strategies into impactful in-store execution. It leads the deployment of key Trade Marketing programmes, strengthens sales capabilities, and identifies opportunities to enhance product availability, visibility, and shopper engagement across channels. This role combines strategic thinking with hands-on execution and makes a visible impact in a dynamic FMCG environment.
Main Responsibilities:
- Lead the development and execution of Trade Marketing plans aligned with country, channel, category, and brand objectives
- Partner with Sales, Marketing, and Commercial teams to deliver impactful shopper activation and Go-to-Market initiatives
- Identify growth opportunities through market analysis, shopper insights, and competitive intelligence, translating findings into actionable recommendations
- Drive the deployment of Trade Marketing programmes, including MyPerfect Store, and monitor execution excellence through clear KPIs and performance tracking
- Develop and implement in-store activation plans that enhance product visibility, availability, and shopper engagement
- Manage point-of-sale materials and promotional assets, ensuring effective execution, timely deployment, and budget optimization
- Collaborate with agencies, distributors, and external partners to deliver high-quality trade marketing activities and merchandising standards
- Evaluate the effectiveness and ROI of trade marketing initiatives, providing insights to continuously improve performance
- Build commercial capabilities by equipping Sales and merchandising teams with tools, training, and selling materials to support execution excellence
- Provide Trade Marketing expertise across customer engagements, business reviews, and cross-functional projects
About You:
- A university degree in Business, Marketing, or a related discipline
- Proven experience in Trade Marketing, Shopper Marketing, or a related commercial function within an FMCG or similarly fast-paced consumer environment
- Good understanding of Modern Trade, Traditional Trade, and impulse channels
- Experience in channel and customer planning, shopper activation, and point-of-sale materials management
- Strong analytical skills with the ability to translate data and market insights into practical actions
- Demonstrated project management, stakeholder management, and presentation capabilities
- A proactive, accountable, resilient, and results-oriented approach
- Strong collaboration and people-management skills, with the ability to manage multiple priorities in a dynamic environment
- Advanced proficiency in Microsoft Excel and PowerPoint
- Fluency in English and Thai
What We Offer:
Careers with caring built in - discover our benefits here.
About Ferrero:
Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with many iconic brands sold in countries all over the world. Find out more about Ferrero at ferrero.com.
DE&I at Ferrero:
Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative, and highly rewarding.
Find out more here.
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