Field Marketing Director

Fictiv Open · verified Sep 24, 2026

Oakland Director Event Marketing

At a glance

Leadership Event Marketing role at Fictiv. Oakland · $143,500–$160,150 base.

SalaryStated by Fictiv

$143,500 – $160,150

Base salary for this role, in USD per year, as published in the posting.

RoleEvent Marketing

SeniorityDirector

LocationOakland

Base pay$143,500–$160,150

PostedSep 20, 2026 · 4d ago

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Set the field marketing strategy, budget, and annual plan around go-to-market and revenue goals
Lead corporate and community events, including trade shows, summits, customer programs, webinars, and field activations
Work with the ABM director on target-account events, investment decisions, and shared attribution
Run the SWAG program and budget across sales, marketing, and internal initiatives
Measure event and field results, assess ROI, and present findings to marketing and executive leaders

What you bring

Bring at least ten years in field, event, or experiential marketing, preferably in B2B technology, manufacturing, or industrial settings
Manage outside vendors, agencies, and contractors while controlling budgets of at least one million dollars
Have created a marketing program or function from the ground up
Know how to work with ABM teams on account-focused events and shared measurement
Present strategy and performance confidently to C-suite stakeholders

Who this fits

You’ll suit a senior field or event marketer who can connect go-to-market priorities with local activations and collaborate across marketing, sales, product marketing, communications, and ABM. The role is based in Oakland and requires domestic travel for roughly thirty-five to forty percent of the year. You’ll also need to handle event-related physical activity, including moving items weighing up to thirty pounds.

From the employer

About MISUMI Americas

MISUMI Americas, a division of MISUMI Group, is a leading provider of standard, configurable, and custom manufacturing solutions. By integrating a vast catalog of components with a world-class digital manufacturing platform, MISUMI Americas empowers engineers and procurement teams to accelerate innovation across the entire product lifecycle. With operations in the San Francisco Bay Area and Chicago, the company serves as a vital partner for the most innovative companies in the Americas.

Impact in this Role

As the Field Marketing Director, you will lead the comprehensive field marketing strategy and execution for MISUMI Americas, driving demand generation, brand authority, and customer engagement. You will own the full spectrum of events, community programs, and SWAG initiatives, collaborating closely with the ABM team to deliver high-impact, account-based experiences. This is a high-visibility role where you will bridge the gap between broader GTM objectives and localized marketing activations, ensuring measurable pipeline growth and ROI across our key engineering and manufacturing segments.

What You’ll Be Doing

Own planning and execution of all corporate and community events (trade shows, summits, customer events, webinars, field activations).
Partner with the Director of ABM to plan and execute account-based events and align target-account investment and attribution.
Own SWAG program strategy and budget across Sales, Marketing, and internal initiatives.
Own event and field marketing performance reporting and ROI analysis; present to the VP of Marketing and executive team.
Define and own field marketing strategy, budget, and annual plan aligned to GTM and revenue goals.
Partner with the VP of Marketing, CMO, Sales leadership, Product Marketing, and Communications on strategy and execution.

Desired Traits

10+ years in field, event, or experiential marketing; B2B technology, manufacturing, or industrial markets preferred.
Experience managing outside vendors, agencies, and contractors.
Proven budget ownership ($1M+) and track record building a program or function from the ground up.
Experience partnering with ABM or account-based marketing teams on target-account events and shared attribution.
Executive presence; comfortable presenting strategy and results to C-suite stakeholders.
Vendor and agency management experience.
Travel: Ability to travel 35–40% annually, domestically, for trade shows, summits, customer events, and leadership off sites

Physical Demands

While performing the duties of this job, the employee routinely is required to sit; walk; talk and hear; use hands to keyboard, fingers, handle, and feel; stoop, kneel, crouch, twist, crawl, reach, and stretch.
Can carry,lift, and move up to 30lbs.

Perks and Benefits

Competitive medical, dental, and vision insurance
401K plan
Parental leave programs
Paid volunteer days
And much, much more!

Salary Range: $143,500 to $160,150 per year, based upon experience

We’re actively seeking teammates who:

Bring diverse perspectives and experience to our culture and company.
Excel at being part of a strong, empathetic team.
Thrive in an environment emphasizing respect, honesty, collaboration, and growth.
Have an ‘always learning’ mindset that celebrates learning, not just wins.
Help us continue to build a world-class organization that values the contributions of all of our teammates

We encourage applications from members of underrepresented groups, including but not limited to women, members of the LGBTQ community, people of color, people with disabilities, and veterans.