Senior Marketing Manager
At a glance
Senior General Marketing role at Finoverse. Hong Kong, Hong Kong · full-time.
Pay not stated Marketing Manager salary
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll set marketing direction and priorities, then turn them into executable plans
- You'll run brand and event programs using market insight to lift awareness and engagement
- You'll coordinate written, visual, and video content across email, web, social, partnerships, and collateral
- You'll measure campaign performance and manage budgets against expected results
- You'll lead partner communications and supervise a team of two to three
What you bring
- You hold a bachelor's degree in marketing, journalism, public relations, or a related field
- You bring at least eight years in marketing, communications, public relations, or a related area
- You communicate confidently in English and Chinese, both verbally and in writing
- You have experience with online and offline integrated campaigns, digital analytics, CRM, design, social, and email tools
- You combine leadership, autonomy, project organization, creativity, and comfort working under pressure
Who this fits
This role suits a proactive marketer who enjoys fast-moving teams, takes ownership, solves problems, and stays curious about fintech, digital content, and new technologies. You'll work onsite in Hong Kong, collaborate with internal teams and external partners, and manage a small team. Experience in startup or event settings is a plus, as is knowledge of China marketing and global trends.
From the employer
Finoverse (formerly FINNOVASIA)
https://www.finoverse.com/
Finoverse, formerly known as Finnovasia, is one of Asia's largest fintech communities, bridging the gap between traditional finance (tradfi) and the emerging world of fintech, Web3 and AI.
Finoverse provides world-class experiential events featuring leaders from across the industry. We bring together on one platform all the players from across the FinTech ecosystem - from regulators to entrepreneurs, big banks to start-ups, and technology to traditional finance. Through our 60+ curated global conferences and events like Hong Kong FinTech Week and Kuala Lumpur FinTech Event, we connect over 70,000 senior-level fintech professionals from 85+ countries.
We've also successfully hosted the Finoverse Arabia tour, bringing together APAC and MENA's Finance and Web3 experts to foster collaboration and connections between Dubai, Hong Kong, and Asia. We also organized the highly impactful Radical Finance Asia Conference, exploring the digital trends of the Web3 ecosystem and their impact on traditional finance. This event provided valuable insights into tradFi, virtual assets, Web3, and AI.
Making a Positive Impact is in Our DNA
We innovate in what we do and who we are as individuals. Finoverse empowers and unites those who share the same core values as us to make positive contributions and instill transformative changes in our network and community.
Join a fast-growing company that’s expanding around the world!
At Finoverse, we share an energetic and welcoming culture where success is recognised. You will work with driven, talented, and fun people from diverse cultures and international experiences. We want people ready to do the best work of their lives - while growing in a supportive and creative environment. We need your new ideas and value your personal growth and well-being.
Our work brings us daily contact with the world’s top business leaders, speakers, industry visionaries, government leaders, and more. We work with over 2000 international clients from different industries and sectors and bring exceptional ideas and values to various events and projects.
Your role at FINOVERSE
Set overall vision and strategy, priorities to enable the development and execution of marketing success
Lead and drive innovative marketing strategies and programs to maximize brand and events awareness
Insight discovery for marketing campaigns and initiatives, as well as a strong understanding of the market trends within the industry
Collaborate with internal teams and external stakeholders to create written, graphic, and video content
Brainstorm ideas and manage the full range of business-oriented marketing activities, including emails, website updates, social media content creation, partnerships, brochures, and additional collateral
Develop and monitor the content for EDMs and social media channels
Handle all marketing materials for several teams across the business, including our partnerships and speakers teams
Accountable for implementing marketing activities in accordance with the marketing plan
Develop measurements to evaluate marketing activities and budget management
Responsible for campaign budget management to ensure all campaigns meet the targeted forecasts
Develop and implement internal and external communication plans
Drive effective communications with all FinTech partners, to strengthen relationships with key partners and build relationships with new partners
Always bring your new ideas on how to increase the engagement rate from our community
Act as a problem solver, manage and supervise a team of 2-3
Perform any other duties as assigned by the management
Who you are
Open-minded and excited to learn new trends and technologies
Enjoy working in a fast-paced company, and am willing to learn
Willing to take ownership, also support your team and management
You are a challenge taker as well as a problem solver
Bachelor degree in Marketing / Journalism / Public Relations or related field
8+ years of experience in Marketing/ Communications/ Public Relations or related field
Working experience in startups/ small teams in the Fintech or Event industry is a big plus
Proficient in both English and Chinese, with strong skills in speaking and writing
Abilities we are looking for
Great leadership skills
A high degree of autonomy and responsibility, while still working really well in a team
Excellent project management and organizational skills, with the ability to manage, coordinate, and deliver multiple projects to deadlines and work under pressure
Creative mindset and able to implement effective marketing strategies
Have a strong interest in both Digital and Content marketing as well as the world of FinTech
A strong understanding of global marketing trends and knowledge of China Marketing is a big advantage
Working experience with online and offline campaigns, integrated campaigns that can be digital, print, broadcast, events, etc.
Experience with digital analytical tools, CRM systems, design software, and all social media channels, email marketing
Proficient in both English and Chinese, with strong skills in speaking and writing
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