Demand Generation & Marketing Operations Lead
At a glance
Senior Marketing Operations role at FlowX.AI. New York · full-time.
FlowX.AI states pay in the role description below.
Growth Roles summary, based on the employer's posting.
What you'll do
- Build go-to-market and demand programs for priority industries, initially concentrating on logistics
- Run campaigns spanning email, LinkedIn, content, landing pages, nurture, and events
- Operate HubSpot across workflows, lifecycle stages, routing, attribution, reporting, and data quality
- Turn customer stories, launches, and market insights into content that creates enterprise demand
- Choose conferences, manage sponsorships, execute field programs, and follow up on leads
What you bring
- At least five years of hands-on B2B demand generation experience, preferably in SaaS, AI, or enterprise software
- A record of producing qualified pipeline through digital channels and field marketing
- Strong practical experience with HubSpot, email, LinkedIn, landing pages, and marketing automation
- Experience creating nurture programs, segmentation, conversion paths, and A/B tests
- Daily use of AI tools for research, writing, campaign planning, and analysis
Who this fits
You'll suit a senior, hands-on marketer who can move between strategy, execution, content, operations, and field programs. The role requires working onsite in New York City and partnering closely with Sales, Product, and leadership.
From the employer
FlowX.AI is an agentic AI platform for large-scale, mission-critical applications. We started in regulated industries like banking and insurance and are expanding into new verticals including logistics, manufacturing, healthcare, and construction.
We believe amazing things are created by small teams of brilliant people. Our team today is an all-star team - and we work to keep it that way. It’s quality over quantity.
Mission:
We are looking for a Demand Generation & Marketing Operations Lead to turn FlowX.AI’s story, product innovation, and customer success into qualified enterprise demand.
This is a hands-on role combining GTM strategy, demand generation, marketing operations, content, and field marketing. You will help shape our approach to new verticals - with an initial focus on logistics - while building the campaigns, systems, and operating cadence that generate measurable pipeline.
This is what you will be contributing to:
- Shape and execute GTM and demand generation strategies across priority industries
- Own multi-channel campaigns across email, LinkedIn, content, landing pages, nurture programs, and events
- Manage HubSpot end-to-end, including workflows, lifecycle stages, lead routing, attribution, reporting, and data quality
- Turn customer stories, product launches, and market insights into compelling content that creates demand
- Own field marketing initiatives, from identifying the right conferences to sponsorships, execution, and lead follow-up
- Partner closely with Sales to improve lead quality, funnel conversion, and pipeline generation
- Track performance, run experiments, and continuously optimize campaigns based on data
- Use AI extensively to accelerate research, content creation, campaign execution, and marketing operations
Experience & skill set you need to succeed:
- 5+ years of hands-on B2B demand generation experience, ideally in SaaS, AI, or enterprise software
- Proven track record of generating qualified pipeline through digital and field marketing
- Strong hands-on experience with HubSpot, email marketing, LinkedIn, landing pages, and marketing automation
- Experience building nurture programs, segmentation, conversion flows, and A/B testing
- Strong analytical mindset with a focus on attribution, funnel performance, and measurable outcomes
- Ability to translate complex technical products into clear, engaging stories for enterprise audiences
- Active daily use of AI tools across research, writing, campaign planning, and analysis
- Strong ownership, organization, and ability to operate across both strategy and execution
Nice to have:
- Experience in logistics or marketing to logistics organizations
- Experience with product marketing, positioning, launches, or sales enablement
- Experience using AI agents, APIs, or automation to improve marketing workflows
- Exposure to agentic AI, fintech, banking, insurance, or other complex enterprise industries
- Experience with webinars, SEO, GEO/AIO, or industry influencer programs
What’s in it for you:
- Own a critical part of FlowX.AI’s GTM engine as we expand into new industries
- Direct impact on enterprise pipeline, category creation, and company growth
- Competitive compensation + early-stage equity
- Work closely with Sales, Product, and leadership in a high-ownership environment
- Competitive salary range of $150-200k based on experience.
- Build and experiment with AI-first ways of running modern B2B marketing
Location: NYC
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