Senior Campaign Manager
At a glance
Senior Campaign Management role at Fortive Careers. Remote, United States · full-time.
Pay not stated Campaign Manager salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Build and run multi-channel ABM campaigns for high-value accounts using firmographic, technographic, and behavioral signals
- Create personalized programs with Sales, Product Marketing, and Content for buying committees
- Coordinate regional field activity, events, activations, and sales enablement around local go-to-market plans
- Produce campaign materials such as emails, landing pages, ads, case studies, and blogs
- Track ROI, ROAS, pipeline impact, and other results, then share improvement recommendations with senior leaders
What you bring
- At least seven years in B2B SaaS marketing, including three or more years in ABM or campaign management
- A record of owning ABM programs and working directly with Sales on named or target accounts
- Ability to move between campaign strategy and hands-on delivery across functions
- Knowledge of intent signals, account tiering, and funnel attribution
- Experience with Salesforce, HubSpot, ZoomInfo Marketing, or comparable systems is helpful
Who this fits
You’ll thrive if you can combine strategic ABM thinking with detailed campaign execution and cross-functional leadership. The role suits someone comfortable presenting to senior stakeholders and building repeatable programs tied to revenue. It is a full-time remote position for someone working in the United States.
From the employer
Overview
We are seeking a strategic and results-driven Senior Campaign Manager with strong Account-Based Marketing (ABM) experience to lead targeted, multi-channel campaigns for priority accounts and support regional field marketing initiatives. This role is ideal for a marketer who combines hands-on campaign execution with a strong understanding of account selection, buying group engagement, personalization, and sales alignment. The right candidate will bring proven ABM expertise and help elevate field marketing execution, consistency, and impact across regions.
Key Responsibilities
ABM Strategy & Execution
• Develop and execute multi-channel ABM campaigns targeting high-value accounts using firmographic, technographic, and behavioral data.
• Collaborate with Sales, Product Marketing, and Content teams to build personalized engagement strategies for buying committees.
• Own campaign performance metrics, including ROI, ROAS, and pipeline contribution.
Field Marketing Execution
• Partner with regional field teams to align ABM efforts with local go-to-market strategies.
• Contribute to field marketing strategy and execution, helping elevate team impact and consistency.
• Support event strategy, regional activations, and sales enablement initiatives.
• Develop content necessary for execution, including email, landing page, ad copy, case studies, and blogs.
• Manage campaigns end-to-end, including content calendar, alignment with events, and reporting on success.
Cross-Functional Collaboration
• Drive alignment between Sales and Marketing through joint planning, daily management, and shared KPIs.
• Lead ICP definition and account tiering exercises with Sales and Marketing stakeholders.
Measurement & Optimization
• Use tools like Salesforce, HubSpot, and marketing automation platforms to track campaign performance.
• Present insights and recommendations to senior leadership for continuous improvement.
What success looks like
• Build and scale ABM programs aligned to priority accounts and regional growth goals
• Improve sales and marketing alignment around target account strategy and buying group engagement
• Deliver measurable pipeline influence and campaign performance improvements
• Bring structure, repeatability, and stronger operational rigor to field and ABM execution
Qualifications
• 7+ years in B2B SaaS marketing, with 3+ years in ABM or campaign management.
• Proven ABM campaign ownership.
• Experience partnering directly with sales on named/target accounts.
• Comfort operating across strategy and execution.
• Proven experience in leading cross-functional marketing initiatives.
• Strong understanding of sales intent signals, account tiering, and funnel attribution.
• Excellent communication and leadership skills.
• Experience with Salesforce, HubSpot, ZoomInfo Marketing, or similar platforms is a plus.
Preferred Attributes
• Strategic thinker with a bias for action.
• Comfortable presenting to executive stakeholders.
• Passionate about building scalable marketing programs that drive revenue.
• Relevant bachelor's degree or formal education
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