Senior Marketing Manager, North Asia

Fortive Careers Open · verified Sep 24, 2026

On-site Tokyo Full-time Senior General Marketing

At a glance

Senior General Marketing role at Fortive Careers. Tokyo · full-time.

Pay not stated Marketing Manager salary

RoleGeneral Marketing

SenioritySenior

LocationTokyo

WorkplaceOn-site

EmploymentFull-time

PostedMar 20, 2026 · 6mo ago

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll build go-to-market plans for introducing products across target markets
You'll assess customers, competitors, demand, forecasts, and business progress for stakeholder reporting
You'll shape positioning, marketing mix, pricing, communications, and revenue or inventory forecasts
You'll track campaign KPIs and ROI while managing plans, budgets, and deliverables
You'll support sales channels, run events, and address product or channel risks through Kaizen plans

What you bring

You'll bring ten-plus years in industrial sectors and five-plus years managing marketing
You'll communicate fluently in English and work effectively across cultures and functions
You'll motivate and develop team members while managing stakeholders and resolving team conflicts
You'll bring a sales-oriented, customer-focused, adaptable, self-directed approach to planning and execution
Technical knowledge is preferred, along with creativity, precision, and comfort working under pressure

Who this fits

This role suits a self-motivated marketing leader who can work with sales engineers, channel partners, and cross-cultural teams. It is an onsite position in Tokyo, with 50% business trips expected. Experience leading a marketing team is desired.

From the employer

Primary Responsibilities/Duties

Develop a Go-to-Market Strategy and process, leveraging in-depth knowledge of target markets and methods for introducing the product into each market.
Serve as a key influencer in devising and auditing business strategies; be proficient in discussing and analyzing business status, demand drivers, and the competitive landscape, including forecasting, progress tracking, and reporting to stakeholders.
Analyze market trends, customer requirements, and the competitive landscape. Identify opportunities to enhance customer and business value through the marketing mix.
Outline product positioning that clearly articulates the target customers, value proposition, and value networks, linking each feature to a customer-centric benefit.
Track and analyze marketing campaign performance metrics, KPIs, and ROI.
Manage pricing, customer communications, and revenue forecasts/inventory.
Manage the marketing plan and budget to ensure the completion of project deliverables.
Support sales engineers and channel partners by providing them with sales tools (product training, product presentations, best practices case studies, and demonstrations) to generate leads.
Identify risks associated with new product lines or sales channels and develop relevant improvement plans (Kaizen) based on the Fortive Business System (FBS).
Manage seminars, trade shows, company-sponsored events, and promotions.

Qualification

10+ years’ experience in industrial sectors. Technical knowledge is preferred.
5+ years’ marketing management experience. (Experience of leading a marketing team is desired)
Having good communication skills and being fluent in English.
Proven ability to recognize, motivate and develop team members.
An individual who has a strong sale-oriented personality, with good capabilities to involve in a cross - cultural team in the sales work and highly competitive spirit.
A highly adaptable, intuitive, customer-focused, self-motivated, good planner and a team player, having precision and accuracy in work, working effectively with a cross-function team
Being creative and open-minded to new ways and new ideas.
Experience in managing multiple stakeholders and resolving conflicts within teams
Able to work under pressure, accept 50% business trips