Growth Lead - Stride (Manchester)
At a glance
Senior Growth Marketing role at Foundation Partners. .
Pay not stated Growth Lead salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Build profitable customer journeys from first ad through conversion, renewal, and win-back
- Set acquisition strategy across Meta, Google, TikTok, and other channels with agency support
- Define audiences and messaging, then test creative and positioning for UK and US markets
- Create Klaviyo lifecycle flows and manage retention decisions in Skio
- Improve the headless Shopify experience through tests across pages, pricing, checkout, and migration
What you bring
- Bring at least four years in DTC or subscription growth, ideally in health, nutrition, or wellness, with startup or scaleup experience
- Have deep expertise in either paid media or lifecycle CRM, plus practical ability in the other
- Use cohorts, churn, payback, and contribution margin to guide subscription decisions
- Show you've launched a channel, market, or program from scratch and can own positioning and messaging
- Work directly with data, AI tools, commercial partners, and regulatory constraints
Who this fits
You'll suit a hands-on growth leader who can own acquisition and retention rather than a single channel. You'll work closely with the CEO and agencies while building capabilities and programs from the ground up. The role is hybrid in Manchester, with two to three office days.
From the employer
Growth Lead - Stride
Manchester (Hybrid, in office) | Reporting directly to the CEO
Package circa £55,000 - £65,000 + equity.
Free StrideOne membership plus family and friends discount
Ready to build the growth system for a company on a mission to fix how humans age?
Stride is a preventative health membership that's rewriting the rules on longevity and we're hiring a Growth Lead to own the e-commerce funnel - working with our agencies on media buying and lifecycle, with our organic content lead, and using your creativity to help us drive growth, referrals and retention.
About Stride
'Normal' health is no longer good enough. Normal is code for tired, stressed, barely functioning and slowly declining, and calling that a life. We think everyone has a right to better than that.
Stride is turning tracking your entire internal biology into a lifestyle, with a next generation preventative health membership, where every member builds a multi-omic health profile covering DNA, microbiome, blood biomarkers, epigenetics and oral health. Over 500 biomarkers, tested at least twice a year, so we can see direction of travel and not just a single point in time.
Then we turn it into what to actually do: what to eat, how to train, what to supplement, what to watch, with a coach, dietitian or physiologist alongside you.
Imagine an elite longevity concierge, at an everyday price, with no stuffy clinics to attend!
The role
What you'll actually own:
Finding profitable, effective funnels for acquisition, conversion and retention.
You will do this across Meta and Google, and emerging channels like TikTok, with strong hands-on experience across those platforms. You will be AI-native, and e-commerce native. You will live and die by the latest funnel tactics.
You will coordinate the entire funnel. That means working with our agencies on media buying and lifecycle, and it also means working across the team, including organic content, and anything else it takes to get an effective funnel working.
You will be extraordinarily well versed in Shopify, subscription software like Skio, email platforms like Klaviyo, and analytics tools like TripleWhale. You will also be creative enough to suggest other solutions that help us drive growth, referrals and retention.
You will be obsessed with ecommerce funnels, metrics, and designing and running tests across creative, audiences and signal.
Ultimately, you are responsible for allowing the business to grow.
Customer and message
Define precisely who Stride is for and which problems it solves, in language that survives the journey from ad to landing page to renewal
Test positioning and commercial messaging for UK and US audiences
Brief and direct creative from in-house and external partners - you set the standard and judge the output
Acquisition
Paid media strategy across Meta and Google with agency partners, building in-house capability on a timeline you set
Diversify the mix: affiliate, creator, podcast, partnerships, and TikTok Shop as both retail and acquisition surface
Own blended CAC, channel mix and payback across UK and US
Adapt the funnel, positioning and channel mix for the US launch, understanding the regulations around marketing health products
Retention and lifecycle
Own subscription retention end to end - onboarding, engagement, renewal, win-back, cancellation -with agency partners
Build the CRM programme in Klaviyo largely from scratch: welcome, post-purchase, win-back, referral
Own renewal and cancel-flow logic in Skio, where the highest-leverage retention decisions live
Own net churn and LTV across annual membership and supplement subscriptions
Conversion
Optimise site conversion across our headless Shopify build
Run the testing roadmap: landing pages, pricing and packaging, checkout, and one-off-to-membership migration
Build the reporting layer connecting spend to cohort behaviour
How success is measured:
Blended CAC and payback, cohort-adjusted; net churn on annual membership through and beyond the first renewal wave; and revenue contribution and conversion rate on your top acquisition paths.
Sound like you?
You'll likely bring 4+ years in growth for DTC or subscription consumer brands - ideally health, nutrition or wellness,with at least one stint at a startup or scaleup
Real depth in either paid media or lifecycle CRM, and credible hands-on experience in the other
Subscription fluency as a first instinct - cohorts, churn, payback and contribution margin are levers you pull, not numbers someone hands you
A track record of standing something up rather than operating something inherited - a channel, a market, a programme built from nothing
Experience leading customer definition, positioning and messaging yourself, not executing someone else's framework
Commercial framing - you can turn "we have budget, where should it go" into a defensible plan within a week
Hands-on instincts: you build the model, design the test, look at the data yourself
Comfort being creative inside regulatory guardrails, treating them as a design constraint rather than a complaint
The ability to pitch, negotiate and hold a commercial relationship
Working fluency with AI tooling, and strong written communication - you'd rather send a document than book a meeting.
Bonus points:
US market entry for a consumer health or wellness brand and familiarity with claim rules; experience through a subscription business's first meaningful renewal cohort; headless Shopify, Skio or Recharge; an affiliate or creator programme built from zero, with an existing network in health and nutrition; quiz- or diagnostic-led acquisition funnels; measurement beyond platform attribution — geo holdouts, incrementality, basic SQL.
Why Stride
Work that matters - preventive health is where the industry is heading, and this role helps get there faster
Own a function, not a channel - you set priorities across acquisition and retention, make the calls, and answer for the result
A scope that would take another three years to reach at a larger company
Learn directly from a founder who's built, sold and IPO'd in this space!
Full StrideOne membership free after probation, plus friends & family discount
Equity as part of your package
Hybrid - Manchester base, 2–3 days in office
25 days holiday + bank holidays, pension with employer contribution, annual learning budget, your own kit
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