Marketing Manager Portugal
At a glance
Mid-level General Marketing role at Freudenberg. Lisbon · full-time.
Pay not stated General Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Run the assigned portfolio through launches, commercialization, profitability checks, and go-to-market delivery
- Set product, pricing, and revenue plans that match regional and global marketing priorities
- Use consumer, shopper, and market insight to find growth opportunities and sharpen brand positioning
- Lead digital and traditional media campaigns, then manage the customer journey across paid, owned, shared, and earned channels
- Build selling stories, manage category A&P spending, and track sales, P&L, margin, and satisfaction
What you bring
- A bachelor’s degree in business administration, marketing, or a related discipline
- At least three years in marketing, preferably in FMCG or consumer goods
- Hands-on experience directing external agencies and vendors
- Working knowledge of market trends, consumer insight, category results, KPIs, P&L, pricing, and business analysis
- Experience using Nielsen or Circana/IRI data and analytics to guide decisions
Who this fits
You’ll suit a manager-level marketing role combining portfolio ownership, media, commercial planning, and category performance. The job is based in Lisbon, Portugal, and calls for confident communication, negotiation, presentations, and cross-functional work in a matrix organization.
From the employer
Working at Freudenberg: We will wow your world!
Responsibilities:
Manage and grow the assigned product portfolio, including product launches, commercialization, profitability tracking, and go-to-market execution.
Develop product, pricing, and revenue management strategies in alignment with regional and global marketing objectives.
Leverage consumer, shopper, and market insights to identify growth opportunities and optimize brand positioning.
Lead the development and execution of media campaigns (digital and traditional) to support brand and business goals.
Drive the digital customer journey across paid, owned, shared, and earned channels, ensuring delivery against key KPIs.
Develop customer selling stories, support line reviews, and collaborate with Sales to maximize product visibility, distribution, and growth.
Manage the category A&P budget, ensuring effective investment allocation and a strong return on marketing spend.
Monitor category performance, including sales, P&L, gross margin, and consumer satisfaction, implementing actions to drive continuous improvement.
Qualifications:
Bachelor’s degree in Business Administration, Marketing, or a related field; MBA is a plus.
Minimum 3 years of experience in Marketing, preferably within FMCG or consumer goods.
Proven experience managing external agencies and vendors.
Strong understanding of market trends, consumer insights, and category performance.
Experience using market data and analytics tools (e.g., Nielsen, Circana/IRI) to drive business decisions.
Solid knowledge of KPIs, P&L management, pricing, and business performance analysis.
Excellent communication, presentation, negotiation, and stakeholder management skills.
Strong team player with the ability to work effectively across functions and in a matrix organization.
The Freudenberg Group is an equal opportunity employer that is committed to diversity and inclusion. Employment opportunities are available to all applicants and associates without regard to race, color, religion, creed, gender (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity or expression, national origin, ancestry, age, mental or physical disability, genetic information, marital status, familial status, sexual orientation, protected military or veteran status, or any other characteristic protected by applicable law.
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