B2B Marketing Executive
At a glance
Mid-level General Marketing role at FTChinese. Beijing · full-time.
Pay not stated General Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Coordinate with B2B sales and customer service teams to generate leads and deepen existing-client engagement
- Run campaigns from copy and journey design through HTML pages, ad production, testing, and channel delivery
- Manage the B2B Subscription Administration System while helping sales support clients throughout their lifecycle
What you bring
- Experience delivering marketing activity in a business-to-business setting
- Clear communication and a record of collaborating with others to achieve results
- Knowledge of core marketing principles and when to use different communication approaches
- Professionalism, dedication, honesty, and a strong team-oriented attitude
Who this fits
This role suits a collaborative marketer who can work across sales, customer service, design, and technology teams. It is a full-time position in Beijing, China. Flexible working requests may be considered where the role allows, and the company supports adjustments during hiring or interviews.
From the employer
There is no single type of person whom we employ at the FT; our strength is in our employees, from all different backgrounds, united by a passion for delivering compelling, smart journalism.
Our commitment to diversity and inclusion in the workplace
At the FT, we aim for employees across all regions to have a voice so that diverse perspectives are heard and valued. We believe that a supportive workplace is one where employees feel they can be themselves at work and have the flexibility they need to meet their personal needs. We'll continue to remove barriers for all, and in particular barriers facing employees from underrepresented groups.
Key Responsibilities
Work with the B2B subscription sales and customer services teams, and implement marketing activity to generate new business leads from prospects and increase engagement amongst existing clients;
Implement the agreed marketing campaign tactics and manage the end-to-end process, from copywriting, designing customer journey for each campaign, working with the Designing Team to develop HTML promotional webpage and commercial ads, working with the Tech& Product Team to test customer journey, and managing media channels, like ads uploading, sms and email delivery etc;
Manage B2B Subscription Administration System and support sales to engage the existing clients through their whole customer life time;
Required Skills / Experience
Prior experience in executing marketing activity in a business-to-business environment;
Effective communication skills and evidence of working collaboratively to achieve results;
Understands key marketing principles and how and when different communication tactics should be used;
Hardworking, honest, dedicated, articulate and team-conscious;
Have a great professional quality, positive work attitude, excellent sense of cooperation and team spirit.
What’s in it for you? Our Benefits
Our benefits vary depending on location, but we are committed to providing best in class perks across all our offices as well as an inclusive environment to develop your career. Full details of our benefits can be found here.
Further Information
The FT are committed to providing an inclusive working environment for all. We are an equal opportunities employer who seeks to recruit and appoint the best talent regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We also promote flexible working and will consider specific requests around flexibility for all roles where it can be accommodated. Please let us know if you require any adjustments as part of the application process or to enable you to attend an interview. If you would like to discuss your requirements, or have any questions, please contact a member of our HR team who will be happy to help.
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