Assistant Marketing Manager
At a glance
Mid-level General Marketing role at Fuku. Cape Town · full-time.
Pay not stated General Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Support regional marketing strategy across South Africa and wider African markets
- Own retention programs spanning CRM, content, web, and re-engagement campaigns
- Plan, launch, and improve online and offline campaigns, promotions, and loyalty initiatives
- Track funnel performance and turn acquisition, conversion, churn, and reactivation data into leadership recommendations
- Coordinate marketing teams and partners, manage vendors, and cover for the Head of Marketing when needed
What you bring
- Three to five years of progressive marketing experience across strategy, campaigns, and team coordination
- Essential experience in forex, CFDs, fintech, or online trading
- Strong marketing analytics skills using analytics platforms, Excel, and reporting dashboards
- Hands-on delivery of integrated campaigns across email, web, social, in-app, and events
- Clear English communication, senior-level presentation skills, and experience overseeing agencies or vendors
Who this fits
You’ll suit a Cape Town-based, onsite role supporting South Africa and broader African markets. You should be comfortable coordinating across specialist teams, presenting to senior stakeholders, and traveling domestically for events and team coordination. Experience across African markets, CRM or CDP platforms, testing, compliance, or junior-team mentoring would strengthen your fit.
From the employer
Assistant Marketing Manager
Company Description:
Vantage is a globally recognized multi-asset brokerage firm headquartered in
Sydney, operating under the oversight of reputable regulatory authorities .. With a
workforce of over 1,000 employees spread across more than 30 offices worldwide,
we bring over 15 years of industry experience to our clients. We offer trading
opportunities in CFDs for Forex, Commodities, Indices, Shares, and
Cryptocurrencies. Our commitment is to provide a robust trading environment,
complemented by a fast and user-friendly trading platform, enabling our clients to
capitalize on trading opportunities efficiently.
To learn more about our company, please visit our website:
https://www.vantagemarkets.com/
Location: South Africa
Key Responsibilities
• Support the Head of Marketing in developing and executing the regional marketing strategy across South Africa and broader African markets.
• Own retention marketing — driving client lifetime value through CRM, content, web marketing, and re-engagement campaigns (cross-sell, upsell, churn reduction).
• Lead end-to-end campaign planning, execution, and optimisation across online and offline channels, including promotional mechanics and loyalty activations.
• Analyse full-funnel marketing KPIs (acquisition cost, conversion rates, churn, re-deposits, re-activation) and present data-driven recommendations to senior leadership.
• Assist in managing and mentoring team members, hosting weekly meetings, and acting as KPI gatekeeper across workstreams.
• Coordinate cross-functionally with Performance Marketing, Community, SEO, Content, and Research teams to ensure cohesive full-funnel execution.
• Manage external vendor, agency, and event partner relationships within budget.
• Step in as primary marketing point of contact in the Head of Marketing's absence.
Requirements and Qualifications:
• 3–5 years of progressive marketing experience, with demonstrable involvement in strategy, campaign management, and team coordination.
• Proven experience in the forex, CFD, fintech, or online trading industry is essential.
• Strong data analysis skills, comfortable working with marketing analytics tools, Excel, and reporting dashboards to drive decision-making.
• Hands-on experience managing integrated, multi-channel campaigns (email, web, social, in-app, events).
• Experience managing vendor and agency relationships, including briefing, performance tracking, and budget oversight.
• Excellent written and verbal communication skills in English, with the ability to present to senior stakeholders.
• Based in South Africa with the ability to travel domestically for events, activations, and team coordination.
Nice-to-Have
• Experience working across multiple African markets (Nigeria, Kenya, Ghana, Tanzania).
• Familiarity with CRM and CDP platforms .
• Understanding of A/B testing methodologies and conversion rate optimisation.
• Prior experience managing or mentoring junior marketing team members.
• Knowledge of regulatory and compliance requirements for financial services marketing in Africa.
What we offer:
A Culture of Growth
We foster a dynamic and collaborative environment where continuous learning and professional development are encouraged. You'll be supported with resources and mentorship to help you advance your career.
Impact and Autonomy
You will be given the trust and freedom to take ownership of your work, making a direct and meaningful impact on our company's success. Your contributions are vital to our mission.
Holistic Well-being
We offer a comprehensive benefits package that supports your health, financial security, and work-life balance, ensuring you have the support you need both in and out of the office.
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