DTC Social Media & Growth Lead
At a glance
Senior Growth Marketing role at Fuku. Kuala Lumpur · full-time.
Pay not stated Growth Lead salary
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll build and expand short-form video programs for TikTok, Instagram, YouTube Shorts, LinkedIn, and Facebook
- You'll connect organic audience growth to lead volume and revenue outcomes
- You'll turn leadership input into practical direction for creators and media partners
- You'll improve production workflows with AI tools and automation
- You'll guide two internal strategists plus outside creators and agency partners
What you bring
- At least five years in high-impact social or growth content, including two years leading a team
- You understand psychology, copywriting, and video hooks that perform across the US, UK, and Europe
- You stay hands-on by revising scripts, refining hooks, and analyzing platform data
- You can apply algorithm and user-behavior knowledge to turn viewers into qualified leads
Who this fits
You'll suit a fast-moving, growth-focused environment with direct access to the Chief Growth Officer and Founder. The role is based in Kuala Lumpur with office time on Tuesdays and Thursdays. You need existing authorization to work in Malaysia, as visa, employment-pass, and relocation support are not available.
From the employer
Social Media Manager
Why this role is awesome
- Global Impact: Lead the organic content strategy for a massive, market-leading global consumer brand and direct-to-consumer (DTC) media network.
- Zero Red Tape: Work directly with the Chief Growth Officer and the Founder. Enjoy fast, creative execution without slow corporate approval chains.
- Total Autonomy: Complete creative ownership to run bold experiments, launch new channels, and build our content playbook from scratch.
The Mission
We are moving beyond simple "brand awareness" and pretty aesthetics. Your mission is to transform our massive organic reach into a powerful engine that drives real leads and revenue.
What you’ll do
- Create & Execute (60% Strategy / 40% Doing): Build and scale short-form video frameworks across TikTok, Instagram, YouTube Shorts, LinkedIn, and Facebook.
- Own the Funnel: Directly responsible for Organic Reach, Lead Volume, and Attributed Revenue.
- Bridge the Gap: Translate fast-paced feedback from leadership into clear, actionable steps for creators and media partners.
- Work Smarter: Audit production pipelines and introduce AI tools and automation to help the team move faster and create more.
- Lead the Team: Guide, mentor, and align a small, highly capable internal team of strategists and an external network of contractors.
Who you are (Must-Haves)
- 5+ Years of Experience: Proven track record in high-impact social media or growth content strategy, including at least 2 years of managing a team.
- Western Market Savvy: Deep understanding of psychology, copywriting, and video hooks that grab audiences and convert viewers in the US, UK, and Europe.
- Hands-on DNA: Comfortable getting into the details—rewriting scripts, tweaking hooks, and diving deep into platform data alongside your team.
- Funnel Mastery: Strong grasp of algorithms and user behavior, with the ability to turn casual viewers into qualified leads.
Team, Culture & Perks
- Report to: Chief Growth Officer / CMO.
- Manage: 2 internal strategists plus external creators and agency vendors.
- Environment: Fast-paced, high-energy, and growth-focused.
- Location: Kuala Lumpur, Malaysia.
- Hybrid Setup: Only 2 days in the office per week (Tuesday & Thursday).
Important Note: You must already have the legal right to work in Malaysia. We cannot provide employment passes, work visas, or relocation assistance for this role.
How to Apply
- Click Apply and submit your CV or LinkedIn profile (whichever you prefer).
- Want to chat first? Our recruiter is happy to share more details before you apply.
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