Marketing Executive
At a glance
Mid-level General Marketing role at Fuku. Singapore · full-time.
Pay not stated General Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Improve site discovery and attract search traffic through SEO practices
- Run Google Ads campaigns, manage the marketing platform, and set up conversion measurement
- Use Google Analytics to assess website and app results, then report insights on engagement and conversions
- Shape website and app features around business needs
- Plan campaigns, create channel content, and manage audience targeting and execution
What you bring
- Experience across both online and offline marketing
- Content development skills with a working grasp of SEO
- Ability to create and deliver marketing strategies
- Hands-on familiarity with Google Ads, Google Analytics, social platforms, email tools such as MailChimp, and related digital systems
Who this fits
This role suits a mid-level marketer who can combine campaign work, content, analytics, and basic digital product improvements. You'll work onsite in Tai Seng, Singapore. The role also calls for independent ownership of daily operations and technical decisions.
From the employer
Location: Tai Seng
Salary Range: $3,500 - $5,000
Benefits:
- 0-20% Monthly Performance Related Pay
- 2% Monthly Medical Allowance
- Yearly Salary Increment
Job Responsibilities:
- Implement SEO best practices to increase visibility and drive organic traffic to the site.
- Manage the marketing platform and optimize Google Ads campaigns, including setting up conversion tracking.
- Utilize Google Analytics to track website and app performance, generate reports, and provide insights to improve user engagement and conversion rates.
- Design and implement new features and functionalities on both the website and app based on business needs.
- Plan and execute marketing campaigns to drive awareness and generate leads, including segmentation, creative development, and execution.
- Write long-form blog posts optimized for SEO and target keywords.
- Update content on the website using CMS, ensuring it's SEO-friendly and track performance via Google Analytics.
- Develop engaging content for various marketing channels, including website, social media, blogs, and email newsletters.
- Compile data to track marketing performance and spending.
- Work independently to manage day-to-day operations and make technical decisions without requiring constant supervision.
Job Requirements:
- Experience in both digital and offline marketing.
- Familiarity with content creation and SEO best practices.
- Ability to develop and execute marketing strategies.
- Experience with Google Ads, Google Analytics, social media platforms, email marketing tools (e.g., MailChimp), and other digital marketing tools.
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