Marketing Executive
At a glance
Mid-level General Marketing role at Fuku. Singapore · full-time.
Pay not stated General Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Plan SEO work and improve website content, landing pages, and technical search performance
- Run Google Ads, LinkedIn, and other digital campaigns to generate qualified B2B leads
- Use keyword research, competitor reviews, and marketing data to find opportunities and improve results
- Create content for websites, EDMs, social media, and other marketing materials
- Report on campaign performance and work with Sales to strengthen lead quality and conversions
What you bring
- A diploma or degree in marketing, business, or a related field
- At least two years in digital marketing, including SEO and SEM
- Working knowledge of Google Ads, Google Analytics (GA4), Google Search Console, and SEO practices
- B2B marketing and lead generation experience, plus familiarity with Ahrefs, SEMrush, or similar tools
- Strong analysis, writing, communication, project management, and deadline skills
Who this fits
You'll suit a mid-level, hands-on marketing role focused on SEO, paid search, content, analytics, and B2B lead generation. You need to work onsite in Singapore, manage several projects, and collaborate with Sales.
From the employer
Marketing Executive
Key Responsibilities:
- Plan and execute SEO strategies to improve website rankings and organic traffic.
- Manage and optimise Google Ads (SEM) campaigns to maximise campaign performance and ROI.
- Conduct keyword research, competitor analysis, and identify new marketing opportunities.
- Optimise website content, landing pages, and technical SEO to improve search engine visibility.
- Monitor website performance using Google Analytics (GA4), Google Search Console, and other marketing tools.
- Develop and execute B2B digital marketing campaigns to generate qualified leads.
- Manage LinkedIn marketing campaigns and other digital marketing channels.
- Create marketing content for websites, EDMs, social media, and marketing materials.
- Work closely with the Sales team to improve lead quality and conversion performance.
- Analyse campaign performance and prepare reports with recommendations for continuous improvement.
- Keep up to date with the latest SEO, SEM, and digital marketing trends.
Requirements:
- Diploma or Degree in Marketing, Business, or a related discipline.
- Minimum 2 years of experience in digital marketing, including SEO and SEM.
- Strong knowledge of Google Ads, Google Analytics (GA4), Google Search Console, and SEO best practices.
- Experience in B2B marketing and lead generation.
- Familiar with keyword research and SEO tools such as Ahrefs, SEMrush, or similar platforms.
- Strong analytical skills with the ability to interpret marketing data and optimise campaign performance.
- Good communication and content writing skills.
- Able to manage multiple projects and meet deadlines.
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