Marketing Manager
At a glance
Mid-level General Marketing role at Fuku. Singapore · full-time.
Pay not stated Marketing Manager salary
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll create F&B marketing plans that support brand growth and sales
- You'll research customer behavior, market shifts, and competitor activity in food and beverage
- You'll run digital, print, and event campaigns, then assess results and return
- You'll guide social channels, marketing materials, partner outreach, and budget use
- You'll align product, sales, and operations teams around messaging and positioning
What you bring
- You have marketing manager experience, preferably in food and beverage
- You understand F&B customers, market conditions, and buying behavior
- You bring communication, leadership, project management, creative, and problem-solving skills
- You can use digital marketing and analytics platforms
- You hold a bachelor's degree in marketing, business administration, or a related field
Who this fits
This role suits someone with marketing management experience and a strong food and beverage background. You should be comfortable coordinating across teams, managing campaigns and budgets, and working with partners, influencers, and media. The job is onsite in Singapore.
From the employer
Job Title: Marketing Manager (F&B Background)
Job Description:
- Develop and implement marketing strategies to promote the brand and increase sales within the food and beverage (F&B) sector.
- Conduct market research to identify trends, customer preferences, and competitive activities in the F&B industry.
- Plan and execute marketing campaigns, including digital, print, and event-based initiatives, tailored to the F&B market.
- Collaborate with product development, sales, and operations teams to ensure cohesive brand messaging and product positioning.
- Manage social media platforms and online presence to engage customers and enhance brand visibility.
- Analyze campaign performance and prepare reports to measure ROI and inform future marketing decisions.
- Build and maintain relationships with key partners, influencers, and media outlets relevant to the F&B industry.
- Oversee the creation of marketing materials, including menus, promotional flyers, and digital content.
- Monitor and manage marketing budgets, ensuring effective allocation of resources.
Requirements:
- Proven experience as a marketing manager, preferably within the food and beverage industry.
- Strong understanding of F&B market dynamics and consumer behavior.
- Excellent communication, leadership, and project management skills.
- Proficiency in digital marketing tools and analytics platforms.
- Creative thinking and problem-solving abilities.
- Bachelor’s degree in Marketing, Business Administration, or a related field.
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