SEO / GEO Specialist
At a glance
Mid-level SEO role at Fuku. Singapore · full-time.
Pay not stated SEO salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Build and run SEO and GEO plans across all Fuku brands, including keyword, content, and on- and off-page work
- Increase brand visibility in Google AI Overviews and ChatGPT Search
- Coordinate internal marketing teams and the SEO agency to keep execution aligned
- Measure results, prepare performance reports, and refine tactics with emerging AI tools
What you bring
- Hold a degree in marketing, communications, media, or a related discipline
- Bring at least three years of SEO experience, with beauty or lifestyle experience preferred
- Have one to two years of experience using or testing GEO and AI-powered search
- Use SEMrush, Ahrefs, Google Analytics, Google Search Console, AI Overview, and ChatGPT
- Combine technical SEO ability with self-direction, precision, content judgment, and visual awareness for beauty brands
Who this fits
This role suits a mid-level SEO professional who is technically strong, interested in digital marketing, and has experience with GEO or AI-powered search. You will work onsite in Singapore and coordinate both internal marketing teams and an SEO agency.
From the employer
Responsibilities:
- Manage and execute SEO & GEO strategies for all brands, including but not limited to:
- Keyword research
- Content planning
- On-page and off-page optimization
- Enhance brand visibility across AI-powered search platforms (e.g., Google AI Overviews, ChatGPT Search).
- Act as the main liaison between in-house marketing teams and the SEO agency to ensure alignment and effective execution of SEO strategies.
- Monitor, measure, and report performance, leveraging new AI tools and refining strategies to stay ahead of emerging digital trends.
- Perform all other related functions as assigned by supervisor.
Requirements:
- Degree in Marketing, Communications, Media, or a related field.
- At least 3 years of experience in SEO (beauty or lifestyle industry preferred), with at least 1–2 years working on or experimenting with Generative Engine Optimization (GEO/AI-Powered Search).
- Proficiency with SEO and AI tools such as SEMrush, Ahrefs, Google Analytics, Google Search Console, AI Overview, and ChatGPT.
- Self-motivated, detail-oriented, with an eye for content quality and visual aesthetics aligned with beauty brand standardization.
- Passion for digital marketing and a strong technical background in SEO.
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