Trade Marketing Supervisor, Consumer
At a glance
Mid-level Trade Marketing role at Galderma (Broadbean External). Shanghai · full-time.
Pay not stated Trade Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Set channel-specific brand communication priorities and build campaign plans with marketing and sales teams
- Guide ecommerce assets and store visuals while keeping offline POSM materials and asset banks current
- Create POS execution tracking to strengthen brand presence across online and offline channels
- Plan, design and produce annual brand gimmicks using brand strategy and consumer insight
- Coordinate sampling plans across brands and channels, then track progress and improve execution
What you bring
- A bachelor’s degree and strong English communication alongside Mandarin
- At least three years in trade, e-marketing or shopper marketing within cosmetics or FMCG
- Ecommerce and modern trade experience, with a strong brand sense across digital and physical channels
- Experience working with cross-functional teams and external agencies
- Knowledge of China cosmetics or FMCG regulations, a compliance track record and creative problem-solving ability
Who this fits
You’ll suit a creative, self-directed marketer who follows work through and communicates well with teams, customers and agencies. The role is full-time and based in Shanghai, with English and Mandarin communication required.
From the employer
With a unique legacy in dermatology as well as decades of cutting-edge innovation, Galderma is the leading company solely dedicated to skin and advancing the future of dermatology.
We look for people who focus on getting results, embrace learning and bring a positive energy. They must combine initiative with a sense of teamwork and collaboration. Above all, they must be passionate about doing something meaningful for consumers, patients and the healthcare professionals we serve every day. We aim to empower each employee and to promote their personal growth all the while ensuring business needs are met now and into the future. Across our company, we embrace diversity and respect the dignity, privacy and personal rights of every employee.
At Galderma, we actively give our teams reasons to believe in our ambition to become the leading dermatology company in the world. With us, you have the ultimate opportunity to gain new and challenging work experiences and create unparalleled, direct impact.
Job Description
- Brand campaign landing in channels
- To define brand communication priorities in online and offline sales channels according to the different trade features
- According to channel trends and preference, to cowork with marketing and sales team to work out channel campaign plan and communicate with customers
- To execute and monitor campaign landing and further work on improvement plan
- Online and Offline Perfect store Management
- To lead the design of ecommerce product assets, including product pages/ pack shots and banners and to conduct the adjustment in time as per request
- To enhance EC in-store decoration according to brand guide
- To develop various offline Posm tools and communication materials for offline channels, including shelf tray, standee, product sticker, PDQ, etc
- To maintain channels visual assets bank in time
- Build up POS execution tracking process to raise the brand presence effectiveness.
- Gimmick design and production
- To set up annual gimmick plan according to brand strategy and consumer insight
- To lead the gimmick’s design and production to improve consumers’ interest and loyalty to brand
- Brand new user recruitment
- To co-work with brand and sales team to set up annual sample plan
- To lead cross brand sample and channel sample execution
- To regularly track sample project status and set up improvement plan
Profile and Technical Skills:
Education/Training:
- Bachelor’s degree
- Good communication skills in English on top of Mandarin
Work Experience:
- +3 years of Trade Marketing/ E-marketing/ Shopper Marketing in Cosmetics/FMCG
- Creative with strong brand sense and experience in online and offline channels in Cosmetics/FMCG
- Experience working with cross function teams and external agencies, to ensure plans & channel execution effectively and efficiently.
- Solid understanding of regulatory and legal requirements in China Cosmetics/FMCG trade industry and compliance track record.
Required pre-requisites skills/experience for this position:
- Good knowledge and experience in Ecommerce and Modern Trade
- Strong ability to innovate and form creative solutions
Behavioral skills
- Excellent communication and presentation skills (English too)
- Self-initiative and good follow-through
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